Bellwether Coffee

## Join Bellwether for our first webinar of the year: a hands-on **Shop Roaster demonstration** paired with a **coffee spotlight** on our newest release, **Ethiopia Guji Megadu**.

Hosted by **Zoe Gigas, Bellwether’s Head Roaster**, this live session will walk through how the Bellwether Shop Roaster works in real time, what sets it apart, and how it fits into a modern coffee program. Zoe will also dive into the story, sourcing, and flavor profile of Ethiopia Guji Megadu, sharing what makes this coffee special and how to get the most out of it.

We’ll explore:

✔️ A live demonstration of the Bellwether Shop Roaster

✔️ Key features, workflow, and what to expect when roasting in-shop

✔️ A deep dive into Ethiopia Guji Megadu—origin, processing, and tasting notes

✔️ Roasting insights and tips from Bellwether’s Head Roaster

✔️ How this coffee shines across different roast profiles

**+ a live Q\&A**

Whether you’re new to Bellwether, considering in-house roasting, or excited to learn more about our latest coffee release, this session is a great way to start the year.

🗓️ Wednesday, Jan 21 at 11am PST / 1pm CT / 2pm EST


Live Demo + Coffee Spotlight: Bellwether Shop Roaster & Ethiopia Guji Megadu

## Join Bellwether for a live Customer Spotlight webinar with **Michael, owner of Teremok Coffee & Desserts, in Sedalia, MO.**

In this session, we’ll sit down for an engaging conversation about how Teremok approaches in-house roasting, storytelling, and seasonal momentum—plus a behind-the-scenes look at their experience as one of the first customers to join Bellwether’s custom label bag design initiative.

We’ll explore:

✔️ How Teremok prepares for the holidays and turns seasonal moments into customer excitement

✔️ Lessons learned from building a strong brand presence

✔️ A closer look at the custom label bag design initiative

✔️ How in-house roasting supports quality, sustainability, and business growth

\+ Live Q\&A!

📅 **Tuesday, Dec 16 at 11am PST / 1pm CT / 2pm EST**


 Customer Spotlight: Teremok Coffee & Desserts - Holiday Marketing, Custom Label Bags & In-House Roasting

## Join longtime Bellwether's Green Coffee Buyer **Gabriel Boscana** and Green Coffee Account Manager **Garrett Grubbs** for a behind-the-scenes look at how industry experts evaluate and source green coffee.

Together, Gabe and Garrett will break down:

✔️ Current pricing and market trends in green coffee

✔️ How to evaluate green lots with clarity and confidence

✔️ How to build approachable, balanced menus (not just single origins)

✔️ Common sourcing mistakes coffee shops should avoid

✔️ How to plan for roasting in-house — whether today or in the future

With more than 20 years in the industry, Gabe has done nearly everything in coffee — from helping build Ritual Coffee Roasters in San Francisco, to leading roasting operations and green coffee sourcing at Intelligentsia in Chicago, to becoming Bellwether’s first employee. He has spent decades traveling the world cupping coffees, building menus, and guiding roasteries of all sizes.

Garrett brings hands-on operational and quality experience from across the specialty coffee landscape. He is a certified Q grader, has worked as a barista at Verve Coffee Roasters, managed Coffee QC, and supported roasting and green buying at Arcade Coffee Roasters, contributed to the education and QC programs at Counter Culture Coffee, and now oversees all green-coffee support for Bellwether customers.

Whether you’re thinking about roasting in-house or looking to strengthen your current program, this session will give you a practical, insider’s perspective on sourcing and menu development.

📅 **Wednesday, December 4 at 11:00 AM PST**

🎙️ **Live Q\&A included**


Coffee Team Talks: A Green Coffee Buyer’s Journey

## Join us for our first live event in Europe. See the Shop Roaster in action in our live demo with Bellwether’s team in Europe alongside Director of Coffee, Greg.

Covering all things Bellwether with a specific focus on how we work in Europe:

✔️ Select coffees and roast profiles from Bellwether’s European Green Coffee menu

✔️ Watch the roaster do the work automatically (no gas lines or venting)

✔️ Use Bellwether’s software to create your own roast profiles

Whether you’re considering roasting for the first time or looking to streamline your coffee program, this session will give you a clear look at how Bellwether makes roasting right in your cafe effortless.

**📅 Thursday, November 20th at 4:00pm UK**

🎙️ **Live Q\&A included**


Bellwether in Europe: The Bellwether Shop Roaster in Action

## **Join Bellwether for a live Customer Spotlight webinar with Tony, founder of Function Coffee Co. in ****Northlake, TX****.**

What began as a small, home-based roasting dream has rapidly grown into a thriving coffee business—built on passion, resourcefulness, and a commitment to quality.

In this session, Tony will share how he launched his roasting journey from scratch, the challenges and breakthroughs along the way, and how Bellwether helped him save money and take control of his coffee program.

We’ll explore: 

✔️How he scaled from roasting at home to doing events, and now to soon open his first physical location

✔️ The lessons he’s learned as an entrepreneur

✔️ What’s next for his expanding brand

📅 **Tuesday, November 18 at 11:00 AM PST**


Customer Spotlight: Function Coffee Co

## See the Shop Roaster in action during our upcoming live demo with Bellwether’s **Head Roaster, Zoe**, and **Sales Account Executive, Rebecca**.

They’ll show you how simple it is to:

✔️ Select a coffee and choose a roast profile

✔️ Watch the roaster do the work automatically (no gas lines or venting required)

✔️ Use Bellwether’s software and marketplace tools to deliver fresh, consistent coffee

Whether you’re considering roasting for the first time or looking to streamline your coffee program, this session will give you a clear look at how Bellwether makes roasting right in your café effortless.

📅 **Wednesday, October 9 at 11:00 AM PST**

🎙️ **Live Q\&A included**


Live Demo: The Bellwether Shop Roaster in Action

## Join Bellwether’s Director of Coffee, Greg, and Head Roaster, Zoe, for a behind-the-scenes look at our coffee consultation process.

They’ll share how our Coffee Team works with you to:

✔️ Select coffees that fit your brand and goals

✔️ Walk you through roasting on a Shop Roaster and the tools available to you

✔️ Ensure your coffee program is set up for long-term success

Whether you’re curious about how the consultation works or looking for tips to get the most out of your roasting program, this session will give you a practical, insider’s perspective.

📅 **Thursday, September 18 at 11:00 AM PST**

🎙️ **Live Q\&A included**


Coffee Team Talks: Inside Bellwether’s Coffee Consultation

## Join Bellwether for a live Customer Spotlight webinar with Christian, owner of GEORGE Coffee + Provisions in Coppell, TX. 

Christian will share how GEORGE has cultivated a loyal community through thoughtful events, consistent quality, and a welcoming atmosphere—all while roasting in-house with Bellwether since the early days.

We’ll explore their approach to building lasting customer relationships, keeping coffee standards high, and creating a space people truly want to gather in.

✔️ Live Q\&A

✔️ Community-building insights

✔️ Lessons in consistency & hospitality


Customer Spotlight: GEORGE Coffee + Provisions’ Commitment to Community, Hospitality & Quality

## Join Bellwether for a live conversation with Tracy Powell, co-owner of Momentum Coffee.

Based in Chicago, Momentum is a mission-driven coffee company that’s grown from one location to many—while staying rooted in community and quality.

In this session, Tracy will share how roasting with Bellwether helped Momentum take control of their coffee program, improve economics, and fuel their expansion. We'll also explore their brand evolution, lessons from scaling, and what the future holds.

✔️ Live Q\&A

✔️ Real-world insights

✔️ Inspiration for your own growth journey


 Customer Spotlight: Momentum Coffee’s Journey to Growth & Roasting Success

Curious about roasting your own coffee but not sure where to start? Join the Bellwether team for a live demo and deep dive into how our all-electric Shop Roaster makes it simple to launch your own in-house roasting program.

We’ll walk through how Bellwether helps you build a coffee menu that reflects your brand — from sourcing beautiful green coffees, to creating consistent roast profiles, to using our intuitive roasting software. Whether you're just dreaming or ready to take the leap, this session will show you how Bellwether makes becoming a sustainable microroastery easier than ever.


Roast Your Own: How to Build a Coffee Menu and Microroastery with Bellwether

Bellwether Shop Roaster Demo 

Join us for an informational conversation with Henok of Ethiolife Coffee in Goodyear, Arizona as we discuss his journey in creating a successful roasting business with Bellwether, one that combines tradition and technology to deliver exceptional results, .

We'll cover real-world topics about how they set up and operate their business, as well as how they align their values and brand to their products.

Join us as we learn how freshness, scalability, consistency and sustainability have played vital roles in their business success.
