Bellwether Coffee

**Join Bellwether for a live Customer Spotlight webinar with Laura, founder of Flor de Cafe in San Antonio, Texas.**

Flor de Cafe is a family-run coffee business rooted in a multi-generation connection to coffee. Laura was born and raised in El Salvador, where her family’s coffee journey began decades ago. Today, that same coffee is grown on her family’s farm and roasted and served in Texas using Bellwether’s Shop Roaster.

In this session, Laura will share how Flor de Cafe connects origin to cup through in-house roasting with Bellwether, and what it’s been like building a values-driven coffee business rooted in transparency, sustainability, and family legacy. We’ll explore her experience roasting exclusively in-house, sourcing directly from her family’s farm, and bringing a powerful story to life through coffee.

We’ll discuss:

**✔️ Building a coffee business rooted in family legacy**

**✔️ Roasting exclusively in-house with Bellwether**

**✔️ Connecting farm, roasting, and café under one vision**

**✔️ Lessons from sustainability, transparency, and business growth**

**+ a live Q\&A**

🗓️ **Wednesday, Feb 5 at 11:00am PST / 1:00pm CT / 2pm EST**
