Bellwether Coffee

## **Join Bellwether for a live European Customer Spotlight webinar with Jorge and Lorena, co-founders of Hey My Coffee in Madrid, Spain.**

Hey My Coffee is a family-owned coffee business that has grown from a shared vision between siblings into a multi-location brand across Madrid, rooted in quality, community, and thoughtful growth.

In this session, Jorge and Lorena will share their journey of opening and scaling a specialty coffee business in Spain, what it’s like running a family-owned brand, and how in-house roasting with Bellwether has supported their expansion. We’ll dive into their experience operating **multiple Bellwether Shop Roasters across different locations**, and how that flexibility has helped them maintain consistency while growing.

**We’ll explore:**

✔️ Building and scaling a family-run coffee business across Madrid

✔️ Roasting in-house with Bellwether across multiple shops

✔️ Lessons from scaling, sustainability, and daily operations

✔️ Real-world insights from an European coffee brand

\+ a live Q\&A

**🗓️ Monday, Feb 9 at 5:30pm CET / 4:30pm UK / 8:30am PST**
