Bellwether Coffee

## Join us for our first live event in Europe. See the Shop Roaster in action in our live demo with Bellwether’s team in Europe alongside Director of Coffee, Greg.

Covering all things Bellwether with a specific focus on how we work in Europe:

✔️ Select coffees and roast profiles from Bellwether’s European Green Coffee menu

✔️ Watch the roaster do the work automatically (no gas lines or venting)

✔️ Use Bellwether’s software to create your own roast profiles

Whether you’re considering roasting for the first time or looking to streamline your coffee program, this session will give you a clear look at how Bellwether makes roasting right in your cafe effortless.

**📅 Thursday, November 20th at 4:00pm UK**

🎙️ **Live Q\&A included**


Bellwether in Europe: The Bellwether Shop Roaster in Action

## **Join Bellwether for a live Customer Spotlight webinar with Tony, founder of Function Coffee Co. in ****Northlake, TX****.**

What began as a small, home-based roasting dream has rapidly grown into a thriving coffee business—built on passion, resourcefulness, and a commitment to quality.

In this session, Tony will share how he launched his roasting journey from scratch, the challenges and breakthroughs along the way, and how Bellwether helped him save money and take control of his coffee program.

We’ll explore: 

✔️How he scaled from roasting at home to doing events, and now to soon open his first physical location

✔️ The lessons he’s learned as an entrepreneur

✔️ What’s next for his expanding brand

📅 **Tuesday, November 18 at 11:00 AM PST**


Customer Spotlight: Function Coffee Co

## See the Shop Roaster in action during our upcoming live demo with Bellwether’s **Head Roaster, Zoe**, and **Sales Account Executive, Rebecca**.

They’ll show you how simple it is to:

✔️ Select a coffee and choose a roast profile

✔️ Watch the roaster do the work automatically (no gas lines or venting required)

✔️ Use Bellwether’s software and marketplace tools to deliver fresh, consistent coffee

Whether you’re considering roasting for the first time or looking to streamline your coffee program, this session will give you a clear look at how Bellwether makes roasting right in your café effortless.

📅 **Wednesday, October 9 at 11:00 AM PST**

🎙️ **Live Q\&A included**


Live Demo: The Bellwether Shop Roaster in Action

## Join Bellwether’s Director of Coffee, Greg, and Head Roaster, Zoe, for a behind-the-scenes look at our coffee consultation process.

They’ll share how our Coffee Team works with you to:

✔️ Select coffees that fit your brand and goals

✔️ Walk you through roasting on a Shop Roaster and the tools available to you

✔️ Ensure your coffee program is set up for long-term success

Whether you’re curious about how the consultation works or looking for tips to get the most out of your roasting program, this session will give you a practical, insider’s perspective.

📅 **Thursday, September 18 at 11:00 AM PST**

🎙️ **Live Q\&A included**


Coffee Team Talks: Inside Bellwether’s Coffee Consultation

## Join Bellwether for a live Customer Spotlight webinar with Christian, owner of GEORGE Coffee + Provisions in Coppell, TX. 

Christian will share how GEORGE has cultivated a loyal community through thoughtful events, consistent quality, and a welcoming atmosphere—all while roasting in-house with Bellwether since the early days.

We’ll explore their approach to building lasting customer relationships, keeping coffee standards high, and creating a space people truly want to gather in.

✔️ Live Q\&A

✔️ Community-building insights

✔️ Lessons in consistency & hospitality


Customer Spotlight: GEORGE Coffee + Provisions’ Commitment to Community, Hospitality & Quality

## Join Bellwether for a live conversation with Tracy Powell, co-owner of Momentum Coffee.

Based in Chicago, Momentum is a mission-driven coffee company that’s grown from one location to many—while staying rooted in community and quality.

In this session, Tracy will share how roasting with Bellwether helped Momentum take control of their coffee program, improve economics, and fuel their expansion. We'll also explore their brand evolution, lessons from scaling, and what the future holds.

✔️ Live Q\&A

✔️ Real-world insights

✔️ Inspiration for your own growth journey


 Customer Spotlight: Momentum Coffee’s Journey to Growth & Roasting Success

Curious about roasting your own coffee but not sure where to start? Join the Bellwether team for a live demo and deep dive into how our all-electric Shop Roaster makes it simple to launch your own in-house roasting program.

We’ll walk through how Bellwether helps you build a coffee menu that reflects your brand — from sourcing beautiful green coffees, to creating consistent roast profiles, to using our intuitive roasting software. Whether you're just dreaming or ready to take the leap, this session will show you how Bellwether makes becoming a sustainable microroastery easier than ever.


Roast Your Own: How to Build a Coffee Menu and Microroastery with Bellwether

Bellwether Shop Roaster Demo 

Join us for an informational conversation with Henok of Ethiolife Coffee in Goodyear, Arizona as we discuss his journey in creating a successful roasting business with Bellwether, one that combines tradition and technology to deliver exceptional results, .

We'll cover real-world topics about how they set up and operate their business, as well as how they align their values and brand to their products.

Join us as we learn how freshness, scalability, consistency and sustainability have played vital roles in their business success.


Customer Spotlight: Ethiolife- building a successful roasting business 

Virtual Coffee Tasting | Shanta Golba Natural

Join us for an informational conversation with Doug Hewitt of 1951 Coffee in Berkeley, California as we discuss his journey from buying wholesale coffee to roasting his own with Bellwether. We'll cover real-world topics about the transition to onsite roasting ranging from menu development, operations, costs, staff impacts and ultimately customer and business impact. We'll take additional questions from the audience.

Join us as we demystify what it really takes to join the microroastery movement.


Becoming a Microroastery with 1951 Coffee 

For many, the idea of becoming a roaster and creating your own coffee menu can seem very challenging. Our mission at Bellwether is to support every business in becoming a sustainable microroastery and providing the tools and resources to make that transition simple.

This informational webinar features Bellwether's Coffee Team as they discuss everything involved in creating the perfect coffee menu for your business as a micro-roastery. They'll'll cover the full farm to cup experience and how Bellwether supports you every step of the way- from green sourcing, to roast profile creation, to Bellwether's customer software experience. We believe anyone can create their dream coffee menu as sustainable microroastery, let us show you how.
