Building effective event strategies
Nexl
56:34
Events are one of the most powerful tools in a law firm's business development arsenal, but without a clear strategy they can quickly become a drain on time and budget.
Join Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker LLP, and Anne Heathcock, Founder of Heathcock Marketing Consulting and former Managing Director of Marketing at Winston & Strawn LLP, for a practical discussion on how to build an events strategy that delivers results for your firm.
In the session, our speakers will draw on their experience to share:
- How to build an events strategy that aligns with your firm's business development goals
- Getting lawyer and partner buy-in for events
- Whether you should focus on sponsoring events, hosting your own, or a mix of both
- Formats and approaches that drive real results
- How to measure and demonstrate ROI, even when outcomes are hard to quantify
Whether you're starting from scratch or looking to sharpen an existing program, this session will help you move from ad hoc events to a strategy that wins business.
Speakers
Sheenika Gandhi
Chief Marketing Officer at Greenberg Glusker LLP
Sheenika is the Chief Marketing Officer at Greenberg Glusker, a single office law firm in Los Angeles with 115 lawyers. With 15 years of experience, she leads the firm’s marketing and business development strategy, lateral partner recruiting, and growth initiatives. Active with Legal Marketing Association since 2012, Sheenika has held several leadership roles, including her current role as President-Elect of the West Region. Sheenika is a non-practicing, licensed California attorney and graduated with her J.D. from California Western School of Law and double B.A. in Business Administration and International Relations from University of San Diego.
Anne Heathcock
Founder at Heathcock Marketing Consulting
Anne is the Founder of Heathcock Marketing Consulting and a recognized leader in legal marketing and business development, specializing in technology-driven strategies and operational efficiency for law firms.
As the senior marketing and BD executive at Winston & Strawn LLP, an AmLaw 50 firm, Anne led a team of 65+ professionals, overseeing firmwide events, marketing technology strategy, CRM implementation, experience management, and proposal generation tools.
She excels at integrating people, process, and technology to create streamlined, data-driven business development operations.
Building effective event strategies
56:34