Nexl

Events are one of the most powerful tools in a law firm's business development arsenal, but without a clear strategy they can quickly become a drain on time and budget.

Join Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker LLP, and Anne Heathcock, Founder of Heathcock Marketing Consulting and former Managing Director of Marketing at Winston & Strawn LLP, for a practical discussion on how to build an events strategy that delivers results for your firm.

In the session, our speakers will draw on their experience to share:

*   How to build an events strategy that aligns with your firm's business development goals
*   Getting lawyer and partner buy-in for events
*   Whether you should focus on sponsoring events, hosting your own, or a mix of both
*   Formats and approaches that drive real results
*   How to measure and demonstrate ROI, even when outcomes are hard to quantify

Whether you're starting from scratch or looking to sharpen an existing program, this session will help you move from ad hoc events to a strategy that wins business.
