Nexl

Getting lawyers to adopt new technology is one of the oldest challenges in a law firm. Lawyers are busy, cautious by training, and anything that feels like extra admin is a hard sell. Fasken found a way through, reaching a level of lawyer adoption most firms only hope for. The key was making their CRM relevant to how lawyers build relationships, stay connected to clients, and grow business.

Join Oliviana Mingarelli, Head of Marketing & Business Development at Fasken, and Clint Marcham, Senior Director, Marketing Operations at Fasken, for a conversation on how their firm made its CRM part of the way lawyers build relationships and grow business, moderated by Jason Broomfield, Director of Business Development, North America at Nexl.

In the session, our speakers will discuss:

*   How Fasken got 60% of their lawyers using their CRM
*   The part partners and champions play in leading adoption across a firm
*   How to make a CRM relevant to the way lawyers build relationships and win work
*   How to move lawyers from using a CRM to actively driving BD
*   How to know your investment is working, beyond adoption numbers

This session will give you practical tips you can put to work, whether you're planning a new tool rollout or trying to improve adoption of a system you already have.
