ITAM Forum

Join AJ Witt and ITAM Forum patrons as they discuss all the important news stories of the past year - and gaze into the future to predict what's coming in 2026 and beyond.

*This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our *[*privacy policy*](https://itamf.org/itam-forum-privacy-and-data-protection-policy/)* .*


Stories which shook the ITAM world

As IT environments become increasingly complex, the lines between financial, security, and asset governance are blurring. This webinar explores how FinOps, SecOps, and ITAM are converging to provide a unified view of IT risk, compliance, and spend. Learn how integrating these disciplines helps organisations make smarter financial decisions, strengthen security postures, and improve overall governance.

*This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our *[*privacy policy*](https://itamf.org/itam-forum-privacy-and-data-protection-policy/)* .*


The Convergence of FinOps, SecOps, and ITAM

Discover how to bridge the data gap between ITAM and FinOps to achieve a unified view of your IT spend. This session explores strategies for creating a single source of truth across hybrid environments - covering cloud, SaaS, and on-prem—enabling more accurate reporting, better cost management, and informed decision-making.

This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our [privacy policy](https://itamf.org/itam-forum-privacy-and-data-protection-policy/) .


Bridging the Data Gap: Unifying ITAM and FinOps Reporting for Holistic Cost Management

AI is a present-day disruptor. We’ll examine what AI means for ITAM, compliance, and business strategy, and how you can adapt with confidence. You’ll learn how to anticipate AI-driven changes, prepare your organisation for the challenges ahead, and how to build a resilient AI governance strategy.

## Agenda:

**14:00 - 14:05: Welcome & Introduction**

**14:05 - 14:35: Bringing SaaS into FinOps: Visibility, Governance, and Cost Control**

SaaS spend is rapidly growing but remains hard to track and control. This session explains how FinOps teams can gain visibility, reduce waste, and optimise costs by bringing SaaS under active management—using audits, chargeback models, and actionable dashboards to drive real savings.

Speakers: Gary McAllister, Leigh Martin

**14:35 - 15:05: Driving Sustainable IT: The Art of Cost + Carbon Optimization in the Age of AI**

As organizations face mounting pressure to align IT operations with both fiscal responsibility and environmental stewardship, the convergence of IT Asset Management (ITAM), FinOps, and sustainability practices offers a powerful path forward. This session explores key sustainability concepts and challenges, highlights how AI is reshaping the landscape of green IT, and provides practical guidance on getting started with cost and carbon optimization. Whether you're advancing your practice’s maturity or just beginning your sustainability journey, you'll gain actionable insights to drive smarter, greener decisions across your technology portfolio.

Speaker: Aaron Soto

**15:05 - 15:35: Reimagining IT Asset Management for the AI-Driven Enterprise**

AI is transforming how enterprises manage technology, control costs, and maintain compliance. For IT leaders, this shift brings both opportunity and risk. In this exclusive session, Robbie Plourde, Global Principal Solution Engineer at USU, will uncover how AI initiatives are redefining IT Asset Management and what every organization must do to stay in control. Learn how to align ITAM with your company’s AI strategy, strengthen governance and audit readiness, and create a foundation for intelligent, automated asset management across on-premise, cloud, and SaaS environments. Prepare your ITAM strategy for the next era of AI-driven enterprise success.

Speakers: Robbie Plourde

**15:35 - 16:05: AI and the Future of Java Licensing: Expanding the Role of ITAM and SAM**

Java licensing has become increasingly complex, with evolving terms, hidden deployments, and rising audit and security risks. This session explores how AI and machine learning models can help ITAM and SAM teams move beyond manual reporting to predictive insights — detecting unauthorized Java use, forecasting license needs, and identifying vulnerabilities from runtime data. Attendees will learn how to reduce audit exposure, optimize costs, and strengthen compliance while expanding the role of ITAM and SAM from cost control to strategic enabler.

Speakers: Simon Taylor

**16:05 - 16:35: Q\&A and Closing**

*This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our *[*privacy policy*](https://itamf.org/itam-forum-privacy-and-data-protection-policy/)* .*


Online Summit: The Future of AI in IT Asset Management

Many organizations already have vendor agreements and negotiation teams in place – but the real challenge lies in the journey to that point of strength. This webinar explores the critical steps in onboarding vendors into Software Asset Management (SAM) tools to produce accurate Effective License Positions (ELPs).

We’ll unpack:

*   The nuances of data extraction and manipulation, including what to request from vendors (e.g., Microsoft MLS, Oracle license inventory reports),
*   How to consolidate and validate entitlement data across years of renewals.
*   Learn why relying solely on purchase records can lead to inaccuracies, and how to ensure full inventory coverage and entitlement visibility.
*   Through real-world examples and expert insights, we’ll introduce a framework for vendor onboarding that applies across your tier 1 vendors—whether you’re facing an audit, launching a new project, or planning a vendor transition.

You’ll leave with a clear understanding of how to align discovery and entitlement data, avoid common pitfalls, confidently navigate the complexities of SAM tool integration, obtaining a clear roadmap of what steps they need to take to be successful in their audits and negotiations in 2026.

*This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our *[*privacy policy*](https://itassetmanagement.net/about-the-itam-review/privacy-policy/)* .*


Audit-proof, SaaS-Smart, Negotiation-Ready: Your 2026 Tier 1 Roadmap

As AI reshapes the technology landscape, the skills required for effective ITAM are rapidly evolving. In this session, we’ll explore how asset managers can adapt by building a deeper understanding of AI and its impact on asset management practices. From master data management (MDM) to new data models and governance frameworks, we’ll examine how AI is redefining the way organisations manage and leverage asset data.

What you’ll gain:

*   Future-ready skills: Learn which competencies ITAM professionals need to thrive in an AI-driven environment.
*   Data management insights: Understand how AI is transforming MDM, governance structures, and the way organisations handle asset data.
*   Practical strategies: Discover approaches to upskilling and adapting ITAM practices to align with AI advancements.
*   Proactive preparation: Gain tools to anticipate challenges and take advantage of new opportunities AI introduces into ITAM.
*   A stronger ITAM role: See how equipping your team with AI knowledge can enhance decision-making, efficiency, and long-term value.

This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy  - [https://itassetmanagement.net/about-the-itam-review/privacy-policy/](https://itassetmanagement.net/about-the-itam-review/privacy-policy)


AI Driven Technology Management: Evolving Skills for AI and Data Governance in Technology Management

As AI adoption accelerates, organisations must move beyond hype to ensure AI investments drive real business value. This webinar explores how enterprises can establish effective AI governance, align AI initiatives with strategic objectives, and mitigate risks. We’ll discuss the critical role of IT Asset Management (ITAM) professionals in guiding AI adoption, optimising costs, and ensuring compliance.

Attendees will also gain key insights into the fundamental questions every business leader should ask to maximise the return on AI investments.

Key Takeaways:

*   Why AI governance is the #1 business priority for ensuring AI delivers value.
*   How ITAM professionals can guide AI adoption and governance.
*   Key questions every business leader should ask about AI investments.

*This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our *[*privacy policy*](https://itassetmanagement.net/about-the-itam-review/privacy-policy/)* .*


AI is Transforming Enterprises: how do we ensure it delivers business value 

Join us to explore how the right ITAM tool can transform the way your organisation tackles today's FinOps challenges. Whether you are struggling to get visibility into cloud spend, frustrated with your current solution, or simply curious about what else is out there, this event offers a unique chance to see the latest tools in action, with no hard sell, no pressure.

So register now, bring your questions, and get ready for some insightful and interactive demonstrations.

Why attend:

*   **Learn from the experts**: Hear from the ITAM Forum and leading ITAM tool and service providers about the latest trends, challenges and best practices for aligning ITAM with FinOps in 2026.
*   **Discover new solutions:** See live demos of tools that help you optimise cloud costs, improve forecasting, and leverage asset data for financial accountability and better decision making.
*   **Get your questions answered:** Participate in a live Q\&A session with the speakers to explore how ITAM tools can support your FinOps journey.
*   **Stay ahead of the curve**: Gain insights on what's important, what's new and what's next for ITAM and FinOps in 2026 and beyond. 

This event is brought to you by ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our [*privacy policy.*](https://itamf.org/itam-forum-privacy-and-data-protection-policy/)


Online Tools and Services Day

It’s 2026 and it’s time to make new friends.

Come along to this Online Summit and hear everything you need to know about fostering close ties between ITAM and FinOps, playing to your strengths, and managing your increasingly complex and essential IT estate.

This summit will cover:

*   What is FinOps and why is it important for ITAM teams
*   Practical strategies for engaging with FinOps teams
*   Understanding how your strengths in ITAM are vital to FinOps’ continuing success – and to ensuring your IT estate delivers business value and competitive advantage
*   The role you will play in managing the coming wave of AI solutions – measuring ROI, measuring business value, and ensuring governance which enables innovation
*   Best practices and case studies provided by our patrons

This event is brought to you by The ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our [*privacy policy.*](https://itamf.org/itam-forum-privacy-and-data-protection-policy/)
