ITAM Forum

Join us to explore how the right ITAM tool can transform the way your organisation tackles today's FinOps challenges. Whether you are struggling to get visibility into cloud spend, frustrated with your current solution, or simply curious about what else is out there, this event offers a unique chance to see the latest tools in action, with no hard sell, no pressure.

So register now, bring your questions, and get ready for some insightful and interactive demonstrations.

Why attend:

*   **Learn from the experts**: Hear from the ITAM Forum and leading ITAM tool and service providers about the latest trends, challenges and best practices for aligning ITAM with FinOps in 2026.
*   **Discover new solutions:** See live demos of tools that help you optimise cloud costs, improve forecasting, and leverage asset data for financial accountability and better decision making.
*   **Get your questions answered:** Participate in a live Q\&A session with the speakers to explore how ITAM tools can support your FinOps journey.
*   **Stay ahead of the curve**: Gain insights on what's important, what's new and what's next for ITAM and FinOps in 2026 and beyond. 

## **Agenda:**

**14:00 - 14:05: Welcome & Introduction, Kelly Yip**

14:05 - 14:35: How to bring cloud software licensing into your ITAM practice, **Mark Bradley, Flexera**

Cloud software licensing in AWS/Azure is a growing problem for ITAM. You have to deal with siloed visibility, difficult manual tracking and AWS and Azure tools that aren’t designed to help. We’ll show you how to get hours of time back every week and recognize immediate hard-cost savings. Flexera’s Cloud License Management surfaces daily software spend/usage from cloud bills, maps it to entitlements and cost centers, flags over/underprovisioned BYOL(s), and recommends the most cost efficient license type per instance. You’ll walk away ready to collaborate with FinOps and tighten compliance while cutting costs.

14:35 - 15:05: ITAM + FinOps: Unlocking Cloud Savings with Better Data, Not Bigger Dashboards, **Robbie Plourde, USU**

In 2026, organizations struggle with incomplete or inaccurate asset data, shadow IT and misaligned ownership—all of which undermine FinOps efforts before they begin.

This session explores how modern ITAM practices provide the data accuracy, lifecycle context, contract intelligence, and software usage visibility required to operationalize FinOps at scale.

Attendees will learn:

-Why inaccurate inventories and entitlement data inflate cloud + software spend

-How ITAM data eliminates rework in allocation, forecasting, and optimization

-Where FinOps and ITAM processes naturally intersect (e.g., cloud usage, license compliance and financial accountability)

-KPIs that evaluate the effectiveness of joint FinOps and ITAM processes

-Practical examples of how enterprises unlocked 6–7 figure savings through ITAM-driven FinOps

-What “good FinOps data” looks like in 2026 and how to build it

**15:05 - 16:00 Q\&A & Close**

This event is brought to you by ITAM Forum and our sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our [*privacy policy.*](https://itamf.org/itam-forum-privacy-and-data-protection-policy/)
