ITAM Forum

Many organizations already have vendor agreements and negotiation teams in place – but the real challenge lies in the journey to that point of strength. This webinar explores the critical steps in onboarding vendors into Software Asset Management (SAM) tools to produce accurate Effective License Positions (ELPs).

We’ll unpack:

*   The nuances of data extraction and manipulation, including what to request from vendors (e.g., Microsoft MLS, Oracle license inventory reports),
*   How to consolidate and validate entitlement data across years of renewals.
*   Learn why relying solely on purchase records can lead to inaccuracies, and how to ensure full inventory coverage and entitlement visibility.
*   Through real-world examples and expert insights, we’ll introduce a framework for vendor onboarding that applies across your tier 1 vendors—whether you’re facing an audit, launching a new project, or planning a vendor transition.

You’ll leave with a clear understanding of how to align discovery and entitlement data, avoid common pitfalls, confidently navigate the complexities of SAM tool integration, obtaining a clear roadmap of what steps they need to take to be successful in their audits and negotiations in 2026.

*This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our *[*privacy policy*](https://itassetmanagement.net/about-the-itam-review/privacy-policy/)* .*


Audit-proof, SaaS-Smart, Negotiation-Ready: Your 2026 Tier 1 Roadmap

As AI reshapes the technology landscape, the skills required for effective ITAM are rapidly evolving. In this session, we’ll explore how asset managers can adapt by building a deeper understanding of AI and its impact on asset management practices. From master data management (MDM) to new data models and governance frameworks, we’ll examine how AI is redefining the way organisations manage and leverage asset data.

What you’ll gain:

*   Future-ready skills: Learn which competencies ITAM professionals need to thrive in an AI-driven environment.
*   Data management insights: Understand how AI is transforming MDM, governance structures, and the way organisations handle asset data.
*   Practical strategies: Discover approaches to upskilling and adapting ITAM practices to align with AI advancements.
*   Proactive preparation: Gain tools to anticipate challenges and take advantage of new opportunities AI introduces into ITAM.
*   A stronger ITAM role: See how equipping your team with AI knowledge can enhance decision-making, efficiency, and long-term value.

This event is brought to you by The ITAM Forum. When you register for the event your data will be added to our Marketing communications for the purposes of delivering the event and following up after. More details about how we use your data can be found in our privacy policy  - [https://itassetmanagement.net/about-the-itam-review/privacy-policy/](https://itassetmanagement.net/about-the-itam-review/privacy-policy)


AI Driven Technology Management: Evolving Skills for AI and Data Governance in Technology Management

AI is a present-day disruptor. We’ll examine what AI means for ITAM, compliance, and business strategy, and how you can adapt with confidence. You’ll learn how to anticipate AI-driven changes, prepare your organisation for the challenges ahead, and how to build a resilient AI governance strategy.

## Agenda:

**14:00 - 14:05: Welcome & Introduction**

**14:05 - 14:35: The convergence of ITAM, SaaS and FinOps, and how AI is transforming the ways these teams are working together,**

Speakers: Gary McAllister, Leigh Martin

**14:35 - 15:05: AI and the Future of Java Licensing: Expanding the Role of ITAM and SAM**

Java licensing has become increasingly complex, with evolving terms, hidden deployments, and rising audit and security risks. This session explores how AI and machine learning models can help ITAM and SAM teams move beyond manual reporting to predictive insights — detecting unauthorized Java use, forecasting license needs, and identifying vulnerabilities from runtime data. Attendees will learn how to reduce audit exposure, optimize costs, and strengthen compliance while expanding the role of ITAM and SAM from cost control to strategic enabler.

Speakers: Simon Taylor

**15:05 - 15:35: Reimagining IT Asset Management for the AI-Driven Enterprise**

AI is transforming how enterprises manage technology, control costs, and maintain compliance. For IT leaders, this shift brings both opportunity and risk. In this exclusive session, Robbie Plourde, Global Principal Solution Engineer at USU, will uncover how AI initiatives are redefining IT Asset Management and what every organization must do to stay in control. Learn how to align ITAM with your company’s AI strategy, strengthen governance and audit readiness, and create a foundation for intelligent, automated asset management across on-premise, cloud, and SaaS environments. Prepare your ITAM strategy for the next era of AI-driven enterprise success.

Speakers: Robbie Plourde

**15:35 - 16:05: SHI**

**16:05 - 16:35: Q\&A and Closing**

*This event is brought to you by The ITAM Forum and its sponsors. When you register for this event, you are consenting to your data being supplied to all parties for the purposes of delivering the event and post-event follow up. More details about how we use your data can be found within our *[*privacy policy*](https://itassetmanagement.net/about-the-itam-review/privacy-policy/)* .*
