GEEIQ provides the data, insights and expertise needed to engage valuable audiences and win in virtual worlds.

GEEIQ

Brands like Pepsi, Vita Coco, Harrods and Walmart are leveraging virtual worlds like Roblox and Fortnite to connect with their consumers in new ways, and to create new sources of revenue.

But with record levels of brand activations in gaming, this landscape is becoming increasingly competitive. Join GEEIQ’s virtual summit to gain data-driven insights into how brands across Food, Drink and Retail can capitalize on this new marketing channel.


Food, Drink & Retail Summit

Paris Hilton, Roblox, and the future of brand marketing

RIP Social media marketing. Make way for gaming. 

essence cosmetics. L’Oréal. Sol de Janeiro.

The world’s top cosmetics brands are entering gaming and virtual worlds, like Roblox and Fortnite.

With over 100+ years of Gen Z engagement, a 96% approval rating, and 124k community members, essence cosmetics’ Kingdom of Essentia on Roblox is a prime example of how to do it right.

In this live webinar, you’ll hear directly from the brand, developer, and data team behind the experience. They’ll share:

*   How to use data to build a brand world players genuinely love.
*   Seasonal updates and virtual item strategies that keep fans coming back.
*   Why a persistent virtual world presence made sense amidst the rise of integrations.
*   How to champion brand values that resonate authentically with Gen Z.

PLUS, attendees will get full, early access to our latest report, *2025 Cosmetics Brands in Gaming*.

Reserve your spot right here. 👇


Cosmetics brands in gaming: A conversation with essence cosmetics

How to Reach Gen Z on Roblox in Any Country

Find gaming influencers in 60 seconds and reach a billion-dollar audience

The smart way marketers localize their gaming strategy for Roblox

Between 2023 and 2024, branded item drops on Roblox grew by 53%. But understanding what’s trending isn’t enough. You need to know what’s actually working. 

With GEEIQ’s new Virtual Items feature, you can uncover which branded items are selling, who’s creating them, and how your strategy stacks up.

*   Analyze trending\*\* item categories, creators, **and** keywords.\*\*
*   Get insights into **market size, claim count,** and **item** **sales revenue.**
*   Identify whether a **mass-market** or\*\* exclusive item rollout \*\*will drive more results. 


What virtual items do gamers want? 

Brands, Gaming, & Engaging Gen Z in 2024

How are brands using gaming and virtual worlds to build brand loyalty with Gen Z? How are they measuring their success? And how are they taking advantage of the evolving full funnel opportunity in this new marketing channel?

Charles Hambro, who works with the likes of Walmart, L’Oréal, Gucci and Elton John, offers a crash course introduction to brands in gaming.


Gen Z: Why are brands investing in virtual worlds?

From a Friday night cocktail mixer to two expert panels and an official SXSW keynote, we connected with some of the most innovative brands in virtual worlds and gaming. 🤝

But we also got the opportunity to sit down with leaders that are just starting their journey in this space - and interest this year was higher than ever.

Over half of the brands that have ever entered virtual worlds did so in 2024 and the momentum was clear to see in Austin. 🚀

It's GEEIQ's platform, experts, and insights that are powering the most dominant brands in this space. We're putting data and measurement at the heart of this new immersive brand marketing vertical.

So, what will this space look like at SXSW '26? One thing is for sure, we'll be there telling the story!


Come with us to SXSW 2025!

How are brands using gaming and virtual worlds to build brand loyalty with Gen Z? And how are they taking advantage of the full-funnel opportunity in this new marketing channel? Craig Tattersall, who works with the likes of L’Oréal Paris, BBC, and Walmart, offers a crash course introduction to brands in gaming and unpicks some of the most iconic virtual strategies out there.
