GEEIQ provides the data, insights and expertise needed to engage valuable audiences and win in virtual worlds.

GEEIQ

**How do you really measure success in gaming?**

Marketers are under pressure to prove ROI everywhere - but UGC platforms like Roblox and Fortnite don’t fit neatly into the usual playbook.

Join Emmy Pollock (Versace, HUGO BOSS) and Craig Tattersall (L’Oréal, Ralph Lauren, Maybelline) as they tackle the big questions:

*   What metrics actually matter in platforms like Fortnite or Roblox?
*   Can you compare gaming metrics to other marketing channels?
*   And how can brands *actually* measure ROI in UGC gaming?

Bring your toughest questions. We’ll put our frameworks - and the future of gaming measurement - to the test.

Reserve your spot.
