GEEIQ provides the data, insights and expertise needed to engage valuable audiences and win in virtual worlds.

GEEIQ

essence cosmetics. L’Oréal. Sol de Janeiro.

The world’s top cosmetics brands are entering gaming and virtual worlds, like Roblox and Fortnite.

With over 100+ years of Gen Z engagement, a 96% approval rating, and 124k community members, essence cosmetics’ Kingdom of Essentia on Roblox is a prime example of how to do it right.

In this live webinar, you’ll hear directly from the brand, developer, and data team behind the experience. They’ll share:

*   How to use data to build a brand world players genuinely love.
*   Seasonal updates and virtual item strategies that keep fans coming back.
*   Why a persistent virtual world presence made sense amidst the rise of integrations.
*   How to champion brand values that resonate authentically with Gen Z.

PLUS, attendees will get full, early access to our latest report, *2025 Cosmetics Brands in Gaming*.

Reserve your spot right here. 👇
