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What does an integration-first strategy actually look like in practice? In this session from the GEEIQ Go Virtual Masterclass, Barney Lynch breaks down the integration advantage - how brands can plan, execute, and measure integrations in virtual worlds. Then, Tom Donegan and Eve Munro from PureGym join for a fireside chat on their first-ever activation in Roblox, from choosing Paradise RP to testing full-funnel performance.
