CampusESP Academy

Learn how to strategically plan and execute time-limited advertisements that capture family attention at the right moments (and even drive some revenue). Join University of South Carolina's family engagement team as they reveal how they successfully launched 27 targeted ads last year - from initial strategy and content creation to measuring impact. This dual-format session combines USC's real-world case study with a live training on the advertisement setup process, giving you both the strategic roadmap and technical skills to elevate your family communications.


Maximize your Advertisement Feature: How the University of South Carolina Launched 27 Time-Limited Campaigns for Families

Learn key tools and features available to you in your CampusESP parent and family portal.

Join CampusESP’s interactive session as we guide you through:

*   An overview of CampusESP’s core functionality
*   How to use content tools
*   How to manage your users


Family Communication New User Training

Learn how you can strategically create and foster a successful, positive space for families to connect and get support in CampusESP's Discussion Boards! We'll walk through a quick training, best practices, and hear from Santa Clara University as they talk through their results and real strategies they implemented to get families excited, engaged, and supported -- no more unofficial Facebook groups needed!


How to Build a Successful Discussion Board: Results, Strategies, and Best Practices with Santa Clara University

In this 30-minute CampusESP Academy session, you’ll learn how to leverage your CampusESP parent portal to engage and empower first-generation families with the right resources, messaging, and tools. Led by \*\*Jacqui McBurney, a First Generation Student herself\*\* this session will highlight practical strategies to increase access, foster belonging, and strengthen the family’s role in student persistence and success. Walk away with actionable steps you can apply immediately within your own portal to better support your first generation community.


Supporting First-Generation Families Through Your Parent Portal

In this quick but impactful 30-minute session, we’ll break down how to understand and optimize engagement data throughout your enrollment funnel, from initial sign-up to sustained interaction. You'll learn how to use the Parent Promoter Score (PPS) to assess parent interest and identify key opportunities to improve outreach, content strategy, and support. Discover how data from your enrollment funnel and PPS can drive smarter decisions that align with your enrollment, retention, and engagement goals.


Leverage your Student Enrollment Data

Explore how to supercharge your family engagement strategy using Surveys in CampusESP. From general assessments and quick polls to post-event feedback, you’ll discover best practices for crafting effective surveys and learn how other institutions are using this tool to gather insights and drive action.


Surveys with a Spark: Boost Family Engagement Through Smart Surveying

Learn how to effectively reach and support your Spanish-speaking families using CampusESP's AI translation capabilities. In this 30-minute workshop, we'll demonstrate hands-on techniques for using AI to translate content accurately and efficiently, ensuring all families receive important information in their preferred language.


Multilingual Messaging Made Easy: AI-Powered Communication for Spanish-Speaking Families

Discover how to use CampusESP's drip texting feature to maintain consistent family communication without the daily workload. In this focused 15-minute session, you'll learn to set up automated SMS sequences that boost engagement, drive action, and keep families connected year-round. We'll cover quick setup strategies, message templates, and timing best practices to maximize your outreach impact while minimizing your time investment.


Set It and Forget It: Automate Family Engagement with Drip Text Messages

Learn key tools and features available to you in your CampusESP parent and family portal. Join CampusESP’s interactive session as we guide you through:

*   How to use content tools to target your prospective families
*   An overview of CampusESP’s core functionality


Student Enrollment New User Training

In this 30 minute session, we’ll walk through a simple framework for prospective family content planning.

You'll leave with a plug-and-play planning template you can copy, customize, and start using today - because a little planning now means fewer last minute scrambles later.
