CampusESP Academy

Ready to put insights into action? Join our team as we connect each family engagement trend to the tools already in your platform. Through live demos and expert guidance, you'll discover exactly which features support each trend, see them in action, and learn best practices from institutions already seeing success.


Putting Trends to Work: Your Guide to Win Big in 2026

Guide to Events with Registration: Free Event

In this quick but impactful 30-minute session, we’ll break down how to understand and optimize engagement data throughout your enrollment funnel, from initial sign-up to sustained interaction. You'll learn how to use the Parent Promoter Score (PPS) to assess parent interest and identify key opportunities to improve outreach, content strategy, and support. Discover how data from your enrollment funnel and PPS can drive smarter decisions that align with your enrollment, retention, and engagement goals.


Leverage your Student Enrollment Data

Learn how to strategically plan and execute time-limited advertisements that capture family attention at the right moments (and even drive some revenue). Join University of South Carolina's family engagement team as they reveal how they successfully launched 27 targeted ads last year - from initial strategy and content creation to measuring impact. This dual-format session combines USC's real-world case study with a live training on the advertisement setup process, giving you both the strategic roadmap and technical skills to elevate your family communications.


Maximize your Advertisement Feature: How the University of South Carolina Launched 27 Time-Limited Campaigns for Families

Learn key tools and features available to you in your CampusESP parent and family portal.

Join CampusESP’s interactive session as we guide you through:

*   An overview of CampusESP’s core functionality
*   How to use content tools
*   How to manage your users


Family Communication New User Training

Learn how you can strategically create and foster a successful, positive space for families to connect and get support in CampusESP's Discussion Boards! We'll walk through a quick training, best practices, and hear from Santa Clara University as they talk through their results and real strategies they implemented to get families excited, engaged, and supported -- no more unofficial Facebook groups needed!


How to Build a Successful Discussion Board: Results, Strategies, and Best Practices with Santa Clara University

In this 30-minute CampusESP Academy session, you’ll learn how to leverage your CampusESP parent portal to engage and empower first-generation families with the right resources, messaging, and tools. Led by \*\*Jacqui McBurney, a First Generation Student herself\*\* this session will highlight practical strategies to increase access, foster belonging, and strengthen the family’s role in student persistence and success. Walk away with actionable steps you can apply immediately within your own portal to better support your first generation community.


Supporting First-Generation Families Through Your Parent Portal

Create and Send an Email

Create a Post

Add a New Calendar Event

Explore how to supercharge your family engagement strategy using Surveys in CampusESP. From general assessments and quick polls to post-event feedback, you’ll discover best practices for crafting effective surveys and learn how other institutions are using this tool to gather insights and drive action.


Surveys with a Spark: Boost Family Engagement Through Smart Surveying

Learn key tools and features available to you in your CampusESP parent and family portal. Join CampusESP’s interactive session as we guide you through:

*   How to use content tools to target your **prospective** families
*   An overview of CampusESP’s core functionality


Student Enrollment New User Training

Learn key tools and features available to you in your CampusESP parent and family portal.

Join CampusESP’s interactive session as we guide you through:

*   An overview of CampusESP’s core functionality
*   How to use content tools to communicate with **current** families
*   How to manage your users


Join us for **Part One** of our Family Orientation series! Ready to streamline your Family Orientation registration process? This hands-on session walks you through everything you need to create and manage orientation events in CampusESP - from setting up free and paid registration options to promoting your event and managing check-in on event day. Whether you're hosting your first family orientation or looking to enhance your existing process, you'll leave with practical strategies to make registration seamless for families and manageable for your team.


From Registration to Check-In: Your Family Orientation Event Playbook

Join us for a special Black History Month session exploring how all institutions can better support Black families and student outcomes through strategic engagement in your platform. We'll share critical data from our 2025 trends and provide actionable strategies for culturally-responsive communication, personalized outreach, and family partnership. Whether you serve a majority-Black student population or are working to improve outcomes for Black students on your campus, you'll learn how to leverage CampusESP tools to strengthen family connections and drive results.


From Data to Impact: Supporting Black Families & Students in your CampusESP Platform

When it comes to commencement, families have questions - lots of them. Flagler College decided to get ahead of the chaos by creating a Commencement Hub that housed all the essential information families needed in one easily accessible place. In this 30-minute session, you'll learn the strategic thinking behind their hub, explore the platform features that made it possible, and hear Flagler's team share the real impact on family satisfaction and operational efficiency. Walk away ready to replicate this approach for your own commencement season.


Commencement Hub 101: How Flagler College Centralized Their Graduation Information

Join us for **Part Two** of our Family Orientation series! Give incoming families a centralized place to connect, find resources, and support each other through the transition to college. This session takes you through building an Orientation Hub in CampusESP - from basic setup to advanced features that encourage family-to-family connection. You'll learn how to organize essential resources, leverage discussion boards to build community, and create a welcoming digital space that families will actually use throughout the orientation period and beyond.
