One Portal, Two Audiences: Targeting and Tagging Across Campus Teams

When prospective and current families share one CampusESP portal, cross-campus teams need a shared playbook to avoid sending the wrong message to the wrong audience. In this 30-minute session, we'll walk through how to use targeting criteria and community tagging so admissions, orientation, and family engagement teams can work from the platform seamlessly — together. You'll leave with a clear approach for reaching the right families, every time, no matter which team is hitting send.