Kolsquare webinars are built for marketers running influencer marketing at scale. Each session explores real challenges faced by teams, combining practical insight, industry expertise and data-led thinking to help brands and agencies improve performance, reduce friction and scale creator programmes more effectively.

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## **Influencer marketing is scaling, but is your strategy keeping up?**

Influencer marketing is changing fast. Budgets are growing, creator networks are getting bigger, and AI is changing the way teams work. As the industry matures, brands are having to rethink how they build, manage, and measure their influencer strategies.

## **But what does this next phase actually look like? And what are the brands leading the way doing differently?**

On September 15, Kolsquare will reveal the findings of its 2026 European Market Study, based on research with 1,123 marketers across seven markets, conducted in partnership with B2B International.

Join us for a live, data-led look at where influencer marketing is heading in 2027 and what the brands pulling ahead are doing differently.

## **What we’ll explore**

*   **Where growth is coming from**. **89% of brands plan to increase influencer spend.** What are leading teams doing differently to turn bigger budgets into bigger impact?
*   **Where the market is moving**. More brands are working with larger, more diverse creator portfolios. What does this mean for how you allocate budget across creators, platforms and formats?
*   **How to prove the value**. As influencer marketing takes a bigger share of the marketing mix, how are leading brands connecting influence to business results?
*   **What’s reshaping strategy**. From AI and automation to responsible influence, which shifts will have the biggest impact on how brands build their strategies for 2027?
