The Future of Influencer Marketing 2026/2027
15
2:00 PM - 2:45 PM
Influencer marketing is scaling, but is your strategy keeping up?
Influencer marketing is changing fast. Budgets are growing, creator networks are getting bigger, and AI is changing the way teams work. As the industry matures, brands are having to rethink how they build, manage, and measure their influencer strategies.
But what does this next phase actually look like? And what are the brands leading the way doing differently?
On September 15, Kolsquare will reveal the findings of its 2026 European Market Study, based on research with 1,123 marketers across seven markets, conducted in partnership with B2B International.
Join us for a live, data-led look at where influencer marketing is heading in 2027 and what the brands pulling ahead are doing differently.
What we’ll explore
- Where growth is coming from. 89% of brands plan to increase influencer spend. What are leading teams doing differently to turn bigger budgets into bigger impact?
- Where the market is moving. More brands are working with larger, more diverse creator portfolios. What does this mean for how you allocate budget across creators, platforms and formats?
- How to prove the value. As influencer marketing takes a bigger share of the marketing mix, how are leading brands connecting influence to business results?
- What’s reshaping strategy. From AI and automation to responsible influence, which shifts will have the biggest impact on how brands build their strategies for 2027?
Speakers
Eugen Knippel
VP Global Voice & Industry Relations at Kolsquare
Eugen is VP Global Voice & Industry Relations at Kolsquare, where he helps shape how the market thinks about influencer marketing, beyond hype, tools, and vanity metrics.
He brings over five years of hands-on experience from Storyclash, working closely with brands and agencies across Europe on influencer strategy, data, and go-to-market reality. His focus is where influencer marketing gets uncomfortable: accountability, ROI, internal politics, and the gap between brand and performance.
Eugen believes influencer marketing is part PR, part performance, part psychology, and still wildly misunderstood.
Jamie Love
CEO & Founder of Monumental
Jamie Love is the Founder & CEO of Monumental. Monumental is a UK-based agency that helps ignite customer belonging and drives brand growth by empowering underrepresented communities, fostering authentic connections through a data-driven channel ecosystem that spans influencer marketing, social media, UGC and PR, all backed by their diverse team's passion for innovation and their 100+ brand strong success track record.
Monumental has been recognized with multiple industry honors, including UK's Best Growth Agency (2020), Most Outstanding Growth Marketing Agency (2021), Best Growth Marketing Agency (2021 and 2022) and a Diversity Champion finalist nod at Lloyds Bank's British Business Excellence Awards (2022).
Sophie Douez
Journalist at Kolsquare
Sophie is an experienced EMEA journalist with a demonstrated track record across print and online media. She specializes in researching and writing everything from short news pieces to long-form analysis, with editorial experience spanning both mainstream news outlets and B2B publications.
Replays
See all
15
2:00 PM - 2:45 PM