Kolsquare webinars are built for marketers running influencer marketing at scale. Each session explores real challenges faced by teams, combining practical insight, industry expertise and data-led thinking to help brands and agencies improve performance, reduce friction and scale creator programmes more effectively.

Kolsquare EN

Charlotte Tilbury vs Huda Beauty. Two global beauty giants, two distinct influencer strategies. Join us as we analyse their creator mix, platform strategy and collaboration patterns to understand what’s driving measurable impact, and what marketers should borrow for 2026 planning.

**Agenda:**

*   Opening & Framing
*   Intro to Eugen & Alicia
*   About Charlotte Tilbury & Huda Beauty
*   Who are their top creators?
*   Business Objectives Hypothesis
*   Global Data Deep Dive: Charlotte Tilbury and Huda Beauty
*   Brand pages
*   Format & Creator Structure
*   Comparing EMV, Engagement Rates, seasonality
*   Avg compliance scores of their creatoes
*   Zoom Into the UK Market
*   UK creator mix
*   UK engagement vs global averages
*   Local ambassadors
*   Conclusions and Key takeaways
