European Customer Spotlight: Hey My Coffee

Join Bellwether for a live European Customer Spotlight webinar with Jorge and Lorena, co-founders of Hey My Coffee in Madrid, Spain.

Hey My Coffee is a family-owned coffee business that has grown from a shared vision between siblings into a multi-location brand across Madrid, rooted in quality, community, and thoughtful growth.

In this session, Jorge and Lorena will share their journey of opening and scaling a specialty coffee business in Spain, what it’s like running a family-owned brand, and how in-house roasting with Bellwether has supported their expansion. We’ll dive into their experience operating multiple Bellwether Shop Roasters across different locations, and how that flexibility has helped them maintain consistency while growing.

We’ll explore:

✔️ Building and scaling a family-run coffee business across Madrid

✔️ Roasting in-house with Bellwether across multiple shops

✔️ Lessons from scaling, sustainability, and daily operations

✔️ Real-world insights from an European coffee brand

+ a live Q&A

🗓️ Monday, Feb 9 at 5:30pm CET / 4:30pm UK / 8:30am PST