Bellwether Coffee

## Join Bellwether for our first webinar of the year: a hands-on **Shop Roaster demonstration** paired with a **coffee spotlight** on our newest release, **Ethiopia Guji Megadu**.

Hosted by **Zoe Gigas, Bellwether’s Head Roaster**, this live session will walk through how the Bellwether Shop Roaster works in real time, what sets it apart, and how it fits into a modern coffee program. Zoe will also dive into the story, sourcing, and flavor profile of Ethiopia Guji Megadu, sharing what makes this coffee special and how to get the most out of it.

We’ll explore:

✔️ A live demonstration of the Bellwether Shop Roaster

✔️ Key features, workflow, and what to expect when roasting in-shop

✔️ A deep dive into Ethiopia Guji Megadu—origin, processing, and tasting notes

✔️ Roasting insights and tips from Bellwether’s Head Roaster

✔️ How this coffee shines across different roast profiles

**+ a live Q\&A**

Whether you’re new to Bellwether, considering in-house roasting, or excited to learn more about our latest coffee release, this session is a great way to start the year.

🗓️ Wednesday, Jan 21 at 11am PST / 1pm CT / 2pm EST


Live Demo + Coffee Spotlight: Bellwether Shop Roaster & Ethiopia Guji Megadu

## Join Bellwether for a live Customer Spotlight webinar with **Michael, owner of Teremok Coffee & Desserts, in Sedalia, MO.**

In this session, we’ll sit down for an engaging conversation about how Teremok approaches in-house roasting, storytelling, and seasonal momentum—plus a behind-the-scenes look at their experience as one of the first customers to join Bellwether’s custom label bag design initiative.

We’ll explore:

✔️ How Teremok prepares for the holidays and turns seasonal moments into customer excitement

✔️ Lessons learned from building a strong brand presence

✔️ A closer look at the custom label bag design initiative

✔️ How in-house roasting supports quality, sustainability, and business growth

\+ Live Q\&A!

📅 **Tuesday, Dec 16 at 11am PST / 1pm CT / 2pm EST**


 Customer Spotlight: Teremok Coffee & Desserts - Holiday Marketing, Custom Label Bags & In-House Roasting

## Join longtime Bellwether's Green Coffee Buyer **Gabriel Boscana** and Green Coffee Account Manager **Garrett Grubbs** for a behind-the-scenes look at how industry experts evaluate and source green coffee.

Together, Gabe and Garrett will break down:

✔️ Current pricing and market trends in green coffee

✔️ How to evaluate green lots with clarity and confidence

✔️ How to build approachable, balanced menus (not just single origins)

✔️ Common sourcing mistakes coffee shops should avoid

✔️ How to plan for roasting in-house — whether today or in the future

With more than 20 years in the industry, Gabe has done nearly everything in coffee — from helping build Ritual Coffee Roasters in San Francisco, to leading roasting operations and green coffee sourcing at Intelligentsia in Chicago, to becoming Bellwether’s first employee. He has spent decades traveling the world cupping coffees, building menus, and guiding roasteries of all sizes.

Garrett brings hands-on operational and quality experience from across the specialty coffee landscape. He is a certified Q grader, has worked as a barista at Verve Coffee Roasters, managed Coffee QC, and supported roasting and green buying at Arcade Coffee Roasters, contributed to the education and QC programs at Counter Culture Coffee, and now oversees all green-coffee support for Bellwether customers.

Whether you’re thinking about roasting in-house or looking to strengthen your current program, this session will give you a practical, insider’s perspective on sourcing and menu development.

📅 **Wednesday, December 4 at 11:00 AM PST**

🎙️ **Live Q\&A included**


Coffee Team Talks: A Green Coffee Buyer’s Journey

## Join us for our first live event in Europe. See the Shop Roaster in action in our live demo with Bellwether’s team in Europe alongside Director of Coffee, Greg.

Covering all things Bellwether with a specific focus on how we work in Europe:

✔️ Select coffees and roast profiles from Bellwether’s European Green Coffee menu

✔️ Watch the roaster do the work automatically (no gas lines or venting)

✔️ Use Bellwether’s software to create your own roast profiles

Whether you’re considering roasting for the first time or looking to streamline your coffee program, this session will give you a clear look at how Bellwether makes roasting right in your cafe effortless.

**📅 Thursday, November 20th at 4:00pm UK**

🎙️ **Live Q\&A included**


Bellwether in Europe: The Bellwether Shop Roaster in Action

**Join Bellwether for a live Customer Spotlight webinar with Laura, founder of Flor de Cafe in San Antonio, Texas.**

Flor de Cafe is a family-run coffee business rooted in a multi-generation connection to coffee. Laura was born and raised in El Salvador, where her family’s coffee journey began decades ago. Today, that same coffee is grown on her family’s farm and roasted and served in Texas using Bellwether’s Shop Roaster.

In this session, Laura will share how Flor de Cafe connects origin to cup through in-house roasting with Bellwether, and what it’s been like building a values-driven coffee business rooted in transparency, sustainability, and family legacy. We’ll explore her experience roasting exclusively in-house, sourcing directly from her family’s farm, and bringing a powerful story to life through coffee.

We’ll discuss:

**✔️ Building a coffee business rooted in family legacy**

**✔️ Roasting exclusively in-house with Bellwether**

**✔️ Connecting farm, roasting, and café under one vision**

**✔️ Lessons from sustainability, transparency, and business growth**

**+ a live Q\&A**

🗓️ **Wednesday, Feb 5 at 11:00am PST / 1:00pm CT / 2pm EST**


Customer Spotlight: Flor de Cafe

Replays

Live Demo + Coffee Spotlight: Bellwether Shop Roaster & Ethiopia Guji Megadu

Customer Spotlight: Teremok Coffee & Desserts - Holiday Marketing, Custom Label Bags & In-House Roasting