Find the latest webinars of our new series: AI at Work, from Team-GPT.

Team-GPT

## Webinar Overview

B2B website copy that converts doesn't come from clever wordplay. It comes from understanding your customers and translating that research into messaging that actually resonates. But the research-to-copy process is time-intensive, and most teams don't have the bandwidth for it. That's where AI comes in.

In this session, Chris Silvestri, founder of Conversion Alchemy, breaks down his actual workflows for using AI to turn customer research into high-converting website copy. You'll see real demonstrations of how he synthesizes research data, creates positioning and messaging strategy, writes first draft copy, and validates it before launch. It's the exact process Chris uses with B2B SaaS clients like Moz, ShortStack, and ProxyRack.

## What Attendees Will Learn

**1) Turn research into messaging that works**

See how to synthesize customer interviews, reviews, and competitor analysis into clear positioning and copy.

**2) Write first draft copy that doesn't sound like AI**

Learn the workflow for creating homepage copy and variants that actually sound human and convert.

**3) Validate your copy before it goes live**

Discover how to use synthetic personas to test if your messaging resonates with your target audience.

**4) Build a repeatable B2B copywriting process**

Walk away with prompts, workflows, and strategies you can use immediately for your own website copy.

This session includes live demonstrations, real client examples, and Q\&A. You'll leave with a clear process to create B2B website copy that connects with actual people and drives real business results.


How to get sh*t done with AI: Website copywriting for B2B

## Webinar Overview

AI adoption in marketing isn't failing because the technology doesn't work. It's failing because of how it's being introduced. Company-wide mandates, rushed implementations, and zero room for pushback have created resistance across creative teams. And honestly? A lot of that resistance is valid.

In this session, Tamara Ceman breaks down what actually went wrong during the AI boom of 2023, why marketers pushed back (and still do), and how to build an adoption system that works with your team, not against them. You'll learn how to introduce AI gradually, validate real use cases, and find the boring, repetitive tasks where AI actually helps instead of forcing it into creative work that marketers enjoy doing.

This isn't about mandates or hype. It's about creating a system where AI becomes a useful tool, not another thing your team resents.

## What Attendees Will Learn

1\) Understand why AI adoption failed in so many marketing teams

See how company-wide mandates, mass layoffs, and lack of ownership created resistance in 2023.

2\) Address the real concerns marketers have about AI

Learn the ethical, practical, and workflow-based pushback that's actually valid, and how to work through it.

3\) Build an adoption system that works for marketers

Discover how to level knowledge gaps, validate use cases, and introduce AI gradually in the right workflows.

4\) Find the right use cases for AI in marketing

Reverse engineer where AI actually helps with boring, manual tasks instead of defaulting to writing and imagery.

5\) See through the AEO/GEO hype

Understand how AI Engine Optimization and Generative Engine Optimization actually work in practice, and why marketing teams are right to be skeptical.

This session includes real examples from 16+ years of marketing experience, practical frameworks, and live demonstrations. You'll leave with a clear approach to AI adoption that your team will actually use.

***

About the Guest

Tamara Ceman is a three-time Marketing Director turned consultant, known for scaling MarkUp.io's user base to over 600 thousand users, and building the inbound growth engine that helped Uscreen outperform Vimeo OTT.

And she's seen it all.

From day-zero marketing efforts to scaling marketing teams past 20 people. These days, Tamara helps SaaS founders and GTM teams figure out what's actually holding back their growth, and fixes it with equal parts data-backed strategy, hands-on execution, and a good dose of humor.

If you've ever hit a growth plateau and thought, "What now?", Tamara's the person who'll help you find your next lever, fast.


Resistant to that New Assistant: AI Adoption in Marketing

## Webinar Overview

In today’s competitive SaaS landscape, growth isn’t just about running campaigns. It’s about reading the right signals and acting fast. Signal-led Growth turns customer, product, and market data into actionable insights that fuel acquisition, expansion, and retention. In this session, we’ll break down how to build a scalable, signal-based infrastructure, avoid common pitfalls, and use the right tools to make every growth decision count. You’ll see real-world examples from companies that have mastered this approach, and learn how you can, too.

## What Attendees Will Learn

**1) Build a signal-based growth engine**

Learn the key components of a signal-led infrastructure, from data sources to automation.

**2) Choose and optimize your tech stack**

See how to select the right tools, integrate them effectively, and get the most out of each one.

**3) Avoid costly mistakes**

Understand the common missteps SaaS companies make—and how to sidestep them.

**4) Act on real-world signals**

Discover the exact signals top companies track, and how to translate them into growth moves.

This session includes live demonstrations, real setup examples, and Q\&A. You'll leave with a clear roadmap to create AI assistants that understand your business as well as you do.


Signal-Led Growth: The Playbook of the Now

## Webinar Overview

Join us for our next hands-on webinar where we'll show you how to create AI assistants in Team-GPT.

In just 30 minutes, we'll walk you through setting up Project Knowledge - the feature that transforms generic AI responses into contextual, brand-aware assistance. You'll see how to build a knowledge base that makes your AI assistants as informed as your best team members.

We'll demonstrate the complete setup process live, from uploading your first document to creating assistants that reference your specific guidelines, tone, and business context in every response.

## What Attendees Will Learn

• How to set up Project Knowledge from scratch in minutes

• Best practices for adding documents, links, and project guidelines

• How to create example outputs that train your AI's response style

• Smart ways to organize knowledge for maximum AI effectiveness

• Live setup of assistants that reference your brand guidelines and company data

• Common mistakes to avoid when building your knowledge base

This session includes live demonstrations, real setup examples, and Q\&A. You'll leave with a clear roadmap to create AI assistants that understand your business as well as you do.


How to set up your Assistants in Team-GPT (with Project Knowledge)

**Webinar Overview**

Join us for the next episode of our AI at Work series. We'll show you how our two-person marketing team at Team-GPT does the work of 10 with the help of AI.

Andre Nunes Pedro, VP Revenue at Team-GPT, will guide you through a series of live demonstrations, sharing the day-to-day realities of marketing with AI. You'll see Meggie (Product Marketer) and Martin (Growth Marketer) create campaigns, content, and analysis in real time.

We'll also take your marketing challenges and tackle them live during the session.

**What Attendees Will Learn**

• How a two-person team produces 10x the output

• Real AI workflows for content, social media, research, ads, and more

• Step-by-step processes for blog posts and emails

• Competitor research and campaign analysis with AI

• Live demos based on your submitted challenges

This session includes live demonstrations, workflow showcases, and audience Q\&A. Reserve your spot to see how AI can help your marketing team punch above its weight.


How our AI-first Marketing Team Gets Sh*t Done

## Webinar Overview

Join us for the next episode of our AI at Work series as we explore how a leading German agency completely transformed their operations with AI.

Andre, VP of Revenue at Team-GPT, sits down with Michael Frank, Co-Owner of The Crew and author of "Generative AI in Practice," alongside Kai Wanner, Senior Digital Consultant. Together, they'll reveal how this Stuttgart-based agency serving brands like Bosch and ratiopharm evolved from traditional methods to become an AI-powered marketing organization.

From their unique perspective managing complex B2B2C campaigns, Michael and Kai will share practical insights on implementing AI solutions across creative, strategic, and operational functions. Discover their proven approach to employee buy-in, process transformation, and the specific AI applications that are driving real results for their 70-person team.

**What You'll Learn:**

*   The strategic roadmap behind The Crew's AI transformation journey
*   Practical AI applications for research, briefing analysis, and content production
*   How to manage change resistance when introducing AI tools across your organization
*   Real-world demonstrations of AI-powered creative processes and project management
*   The Crew's vision for what marketing agencies will look like in 2030
*   Actionable advice for agencies starting their AI adoption journey
*   This session includes live demonstrations of The Crew's AI workflows, followed by an interactive Q\&A covering prioritization strategies, success metrics, and overcoming implementation challenges.


Building the AI-First Marketing Agency of the Future with The Crew

## Webinar Overview

Join us for a data-driven masterclass with Casey Hill, Chief Marketing Officer at DoWhatWorks, as he reveals the A/B testing strategies that are transforming content marketing results in 2025.

In this 60-minute session, our Co-founder & CEO, Iliya, will host an honest conversation about what's actually working in content optimization. Casey will share real test results, expose common testing mistakes, and demonstrate practical applications that marketing teams can implement immediately - regardless of budget or team size.

## What Attendees Will Learn

*   A proven A/B testing framework that eliminates guesswork from your content strategy
*   How to compete with enterprise-level testing programs using limited resources
*   Real case studies showing the highest-impact elements to test first
*   Practical interpretation methods that turn data into actionable content improvements
*   Team-GPT's current testing methodology with transparent results and learnings
*   Live demonstration of actual tests running on both platforms
*   Specific techniques to overcome the most common testing challenges for mid-market teams


The Ultimate A/B Testing Framework for Marketing Teams with Casey Hill

## Webinar Overview

Join us for an insightful conversation with Micael Oliveira, Founder of Amplemarket, as he shares how their company has leveraged artificial intelligence to transform B2B sales and marketing.

In this 60-minute session, Andre from Team-GPT will guide a discussion exploring Amplemarket's AI journey, successful go-to-market strategies, and future outlook for AI in B2B marketing. Get practical insights from a company that's not just implementing AI tools but building their entire strategy around intelligent automation.

## What Attendees Will Learn

*   Real-world examples of AI implementation in B2B sales and marketing
*   Effective change management strategies when adopting AI across departments
*   Which marketing channels are delivering the best results in 2025
*   Practical AI-powered campaigns and plays that are driving results for Amplemarket
*   How to blend product-led growth with sales-led growth in today's market
*   Essential skills marketing teams need to develop to stay competitive
*   Actionable recommendations for enhancing your sales and marketing efforts


Insights from Amplemarket

## Webinar Overview

The next episode in our "AI at Work" series will show marketing teams how to use Team-GPT for their daily work. Instead of discussing theories, Andre, Simona and Margarita of Team-GPT will demonstrate specific marketing processes that attendees can start using right away.

## What Attendees Will Learn

*   How to use Team-GPT effectively
*   How to use Project Knowledge to store marketing assets and brand guidelines
*   How to use Team-GPT Prompt Library for consistent outputs
*   How to use Pages to draft and refine marketing content
*   Methods for organizing campaigns using Projects and folders
*   How to collaborate with team members

## Presentation Format

We'll show live examples of team members working together in Team-GPT, demonstrating how marketing teams can collaborate. Attendees can ask questions throughout the session.

## Why Attend

While our previous webinar with Miro focused on AI strategy, this session is purely practical. Marketing team members will see exactly how to set up and use specific workflows. You'll leave with ready-to-use processes for content creation, campaign management, and team collaboration.


Team-GPT for Marketing

Join us for the first episode of our new webinar series: AI at Work.

Andre, VP of Revenue at Team-GPT, sits down with Nick Krekis, AI Program Manager at Miro, as they explore the strategic roadmap behind Miro's successful AI transformation journey. From his unique perspective transitioning from talent management to AI leadership, Nick shares invaluable insights on implementing AI solutions across a global organization, including his renowned framework for AI adoption and practical approaches to overcoming implementation challenges.

Discover how Miro prioritized AI initiatives, fostered employee buy-in, and achieved measurable wins in their AI rollout. This session will explore the future of AI at Miro, featuring actionable advice for organizations embarking on their own AI journey, followed by an interactive Q\&A where Nick will address key questions about change management, success metrics, and strategic prioritization in AI adoption.
