Find the latest webinars of our new series: AI at Work, from Team-GPT.

Team-GPT

## Webinar Overview

AI adoption in marketing isn't failing because the technology doesn't work. It's failing because of how it's being introduced. Company-wide mandates, rushed implementations, and zero room for pushback have created resistance across creative teams. And honestly? A lot of that resistance is valid.

In this session, Tamara Ceman breaks down what actually went wrong during the AI boom of 2023, why marketers pushed back (and still do), and how to build an adoption system that works with your team, not against them. You'll learn how to introduce AI gradually, validate real use cases, and find the boring, repetitive tasks where AI actually helps instead of forcing it into creative work that marketers enjoy doing.

This isn't about mandates or hype. It's about creating a system where AI becomes a useful tool, not another thing your team resents.

## What Attendees Will Learn

1\) Understand why AI adoption failed in so many marketing teams

See how company-wide mandates, mass layoffs, and lack of ownership created resistance in 2023.

2\) Address the real concerns marketers have about AI

Learn the ethical, practical, and workflow-based pushback that's actually valid, and how to work through it.

3\) Build an adoption system that works for marketers

Discover how to level knowledge gaps, validate use cases, and introduce AI gradually in the right workflows.

4\) Find the right use cases for AI in marketing

Reverse engineer where AI actually helps with boring, manual tasks instead of defaulting to writing and imagery.

5\) See through the AEO/GEO hype

Understand how AI Engine Optimization and Generative Engine Optimization actually work in practice, and why marketing teams are right to be skeptical.

This session includes real examples from 16+ years of marketing experience, practical frameworks, and live demonstrations. You'll leave with a clear approach to AI adoption that your team will actually use.

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About the Guest

Tamara Ceman is a three-time Marketing Director turned consultant, known for scaling MarkUp.io's user base to over 600 thousand users, and building the inbound growth engine that helped Uscreen outperform Vimeo OTT.

And she's seen it all.

From day-zero marketing efforts to scaling marketing teams past 20 people. These days, Tamara helps SaaS founders and GTM teams figure out what's actually holding back their growth, and fixes it with equal parts data-backed strategy, hands-on execution, and a good dose of humor.

If you've ever hit a growth plateau and thought, "What now?", Tamara's the person who'll help you find your next lever, fast.
