The Anti-Sales Sales Deck

Most of your "lost deals" aren't actually lost to a competitor.

In fact, 56% of B2B sales cycles end in No Decision.

Which means the prospect:

• intended to buy,
• created a shortlist,
• went through the entire sales process,
• then ended up not going with any vendor.

Which begs the question... what the hell happened?

No one knows.

Or rather, no one knew.

Because a group of researchers analysed 2.5 million sales calls.

And the study they published revealed that what we think prospects need to hear, and what they actually need to hear are two very different things.

In this fifth episode of Subject To Change - a live monthly series on the hard decisions agencies are making to move ahead - Sam Wood & Alex James drill into what that study, what its implications are, and The Anti-Sales Sales Deck template that gives your prospects the info and insights they need to make a decision.