OTTESU

In 2019, 58% of companies bought due to B2B thought leadership.

In 2025? 79%.

Which means thought leadership is no longer a nice-to-have. It’s vital. 

The problem is, most content advice comes from people who sell content coaching.

And the cringey content that works for them won’t work for you. 

So in the third episode of Subject To Change - a live monthly series about the hard decisions agencies are making to move ahead - Alex James will take the lead.

Alex gained 120,000 TikTok followers, then started from scratch on LinkedIn - earning 10,000+ followers & 2M impressions from his first 40 posts.

He’ll walk through the content strategy for grown-ups.

One that attracts leads - not just likes.
