Content Strategy for Grown Ups | Subject to Change - Episode 3
27
2:00 AM - 3:00 AM
In 2019, 58% of companies bought due to B2B thought leadership.
In 2025? 79%.
Which means thought leadership is no longer a nice-to-have. It’s vital.
The problem is, most content advice comes from people who sell content coaching.
And the cringey content that works for them won’t work for you.
So in the third episode of Subject To Change - a live monthly series about the hard decisions agencies are making to move ahead - Alex James will take the lead.
Alex gained 120,000 TikTok followers, then started from scratch on LinkedIn - earning 10,000+ followers & 2M impressions from his first 40 posts.
He’ll walk through the content strategy for grown-ups.
One that attracts leads - not just likes.
Speakers
Sam Wood
Founder @ OTTESU
Sam Wood GAICD is the founder of OTTESU, a consultancy working with independent agencies across Australia on strategy, operations, and governance. He spent more than a decade running and growing agencies, including serving as CEO and co-owner, and now advises dozens of agency founders while also contributing at board level, including with Aruga and Kidsafe NSW. Sam combines hands-on commercial experience with formal governance training to help agency leaders make better decisions and build more resilient businesses.
Alex James
Messaging Strategist @ Minimalist Marketing Co
Alex James is the founder of Minimalist Marketing Co, which helps agencies & consultancies discover their differentiation, express it through a sharp perspective, and use it to attract & close new clients.
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27
2:00 AM - 3:00 AM