A Niche Is No Longer Enough | Subject to Change - Episode 1
OTTESU
43:05
It’s a weird time to be running an agency.
- Competition has never been higher.
- Prospects have never been more suspicious.
- AI has never been more threatening.
And yet, *"just niche down!" *is still pitched as the ultimate cure-all.
Bizarre.
Because niching worked great until everyone started doing it. But as soon as it became the norm, its competitive edge grew dull.
Which is why a niche is no longer enough.
And in this first episode of Subject To Change - a live monthly series on the decisions agencies are making to move ahead - Sam Wood & Alex James will dive into how agencies are differentiating themselves in the post-niche era.
Speakers
Sam Wood
Founder @ OTTESU
Sam Wood GAICD is the founder of OTTESU, a consultancy working with independent agencies across Australia on strategy, operations, and governance. He spent more than a decade running and growing agencies, including serving as CEO and co-owner, and now advises dozens of agency founders while also contributing at board level, including with Aruga and Kidsafe NSW. Sam combines hands-on commercial experience with formal governance training to help agency leaders make better decisions and build more resilient businesses.
Alex James
Messaging Strategist @ Minimalist Marketing Co
Alex James is the founder of Minimalist Marketing Co, which helps agencies & consultancies discover their differentiation, express it through a sharp perspective, and use it to attract & close new clients.
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A Niche Is No Longer Enough | Subject to Change - Episode 1
43:05