OTTESU

**It’s a weird time to be running an agency.**

*   Competition has never been higher.
*   Prospects have never been more suspicious.
*   AI has never been more threatening.

And yet, \*"*just niche down!*" \*is still pitched as the ultimate cure-all.

Bizarre.

Because niching worked great until everyone started doing it. But as soon as it became the norm, its competitive edge grew dull.

Which is why a niche is no longer enough.

And in this first episode of Subject To Change - a live monthly series on the decisions agencies are making to move ahead - Sam Wood & Alex James will dive into how agencies are differentiating themselves in the post-niche era.
