Vetting the Martech stack for law firms
Nexl
59:55
Law firms are investing more than ever in marketing technology, but not every tool is worth the time spent on evaluation.
Join Anne Heathcock, founder of Heathcock Marketing Consulting, and Megan Seybuck, Director of Marketing & Client Service at Peckar & Abramson, for a candid discussion on how to get your martech right.
In the session, our panel will discuss:
- How to evaluate whether a tool reduces effort and fits the way your team works
- How to drive adoption
- Why choosing the right implementation partner matters as much as choosing the right tool
- How to tell when you have culture problems that technology cannot fix
Whether you are evaluating a new platform or trying to get more out of the one you have, this discussion offers practical lessons from people who have been through it.
Speakers
Margot Engel
Implementation Project Manager @ Nexl
Margot Engel is a highly driven and results-oriented Project Manager with over 18 years of experience in the Asset Management and Legal industries. Adept at bridging the gap between business and technology, she has a proven track record of managing projects and leading diverse teams to successful outcomes. Certified in Prince2 and Agile practices, Margot brings a strategic approach to project management, ensuring that business objectives are met with precision and efficiency.
Recently, Margot transitioned into the tech industry, where she is focused on developing and implementing dynamic solutions that leverage cutting-edge technology to drive innovation and operational excellence. Passionate about delivering profitability and operational success in competitive environments, she is committed to applying her expertise to create meaningful, lasting impact.
Anne Heathcock
Founder at Heathcock Marketing Consulting
Anne is the Founder of Heathcock Marketing Consulting and a recognized leader in legal marketing and business development, specializing in technology-driven strategies and operational efficiency for law firms.
As the senior marketing and BD executive at Winston & Strawn LLP, an AmLaw 50 firm, Anne led a team of 65+ professionals, overseeing firmwide events, marketing technology strategy, CRM implementation, experience management, and proposal generation tools.
She excels at integrating people, process, and technology to create streamlined, data-driven business development operations.
Megan Seybuck
Director of Marketing and Client Service @ Peckar & Abramson
Vetting the Martech stack for law firms
59:55