Nexl

Law firms are investing more than ever in marketing technology, but not every tool is worth the time spent on evaluation.

Join Anne Heathcock, founder of Heathcock Marketing Consulting, and Megan Seybuck, Director of Marketing & Client Service at Peckar & Abramson, for a candid discussion on how to get your martech right.

In the session, our panel will discuss:

*   How to evaluate whether a tool reduces effort and fits the way your team works
*   How to drive adoption
*   Why choosing the right implementation partner matters as much as choosing the right tool
*   How to tell when you have culture problems that technology cannot fix

Whether you are evaluating a new platform or trying to get more out of the one you have, this discussion offers practical lessons from people who have been through it.
