Inside the Campaign: How Feenix Group Turned a Nintendo Switch 2 Launch into a Six-Beat Creator Campaign
8
10:00 AM - 10:45 AM
Still measuring launch campaigns by views alone? For Smyths Toys Superstore's Nintendo Switch 2 rollout, Feenix Group needed a strategy that sustained momentum across five follow-on game launches, not just one big moment.
Join us as Feenix Group breaks down how they blended macro and niche creators with short-form and livestream content, delivering 1,600+ hours watched, 350,000+ video views and an 11,000+ engagement total, plus the one insight they'd carry into their next campaign.
Join the session and see how the data shaped every decision.
Speakers
Alicia Van der Meer
Field Marketing Lead & Marketing Manager UK @ Kolsquare
Alicia Van Der Meer is Field Marketing Team Lead and UK Marketing Manager at Kolsquare, where she leads brand positioning and thought leadership across the UK. She works closely with marketing leaders to turn influencer strategies into measurable performance, helping teams move from awareness metrics to commercial impact.
Jake Gent
Feenix Group
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8
10:00 AM - 10:45 AM