Influencer Marketing in the Modern Media Mix
Kolsquare EN
27:21
Influencer marketing in 2026 is a strategic lever for engagement, storytelling and acquisition. This webinar brings together the latest data and real-world insight to explore how measurement is evolving across the full funnel, how technology is deepening influence analysis and why responsible influencer marketing practices in the UK and Europe are delivering performance. If you're making the case for influencer marketing at board level or optimising an existing programme, this one's for you.
Speaker
Alicia Van der Meer
Field Marketing Lead & Marketing Manager UK @ Kolsquare
Alicia Van Der Meer is Field Marketing Team Lead and UK Marketing Manager at Kolsquare, where she leads brand positioning and thought leadership across the UK. She works closely with marketing leaders to turn influencer strategies into measurable performance, helping teams move from awareness metrics to commercial impact.
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Influencer Marketing in the Modern Media Mix
27:21