Why Aren’t My ‘Paper Partners’ Performing & How to Fix It?

You’ve launched your partner program, signed agreements, and even onboarded a healthy number of partners.

But the results? Still lagging. You’ve got too many “paper partners"—partners who look good on a spreadsheet but aren’t contributing to the pipeline or revenue.

This session is for Partnership and Channel Leaders who want to activate those dormant partners, not by hiring more managers or tearing everything down, but by rethinking when and how you ask partners to commit, and what you do next.

Join us for a live, actionable Q&A on 9 October with Peter Fogelsanger, Founder of Peter Fog LLC. In this follow-up to his popular Kiflo session earlier this year, Peter will share a clear playbook for using agreements as a launchpad for partner activation.

What will you learn?

• The ideal stages of your program to use agreements for maximum partner activation
• Agreement strategies that reduce your team’s effort and boost results
• A decision-making framework to know when to double down—and when to walk away
• Practical tactics you can use right away to turn passive partners into active ones

Come ready to participate, ask questions, and walk away with clear strategies to finally get traction from your “paper partners.”

PS. One lucky session attendant will be eligible to win a great bonus prize from Kiflo and Peter. 🤫