Kiflo

Most partner programs look good on paper.

You have tiers. You have a playbook. You measure logos, integrations, and campaigns. You add a PRM tool. You hire someone to manage it all.

But revenue stays flat. Momentum is hard to find. And you're left asking: why does this work for some companies and not for us?

The answer isn't more structure. It's a different strategy.

The companies crushing it aren't running "partner programs"—they're building distribution engines. They've flipped the entire motion: instead of asking "How do we recruit more partners?" they ask "What partners actually drive revenue, and how do we design around them?"

Join us on **14 May at 5 PM CET / 11 AM EST** for a live Q\&A with **Didrik Brekke Hansen**, a global partnerships leader who's spent the past decade building ecosystem strategies that actually move the needle—from scaling international growth at Trustpilot and Cookie Information/Piwik PRO, to advising SaaS companies on partnership-led GTM.

In this session, we'll dig into the decisions that separate distribution engines from programs that just exist.

### What you will learn:

*   **Partnerships Own Revenue, Not Activity**: The metrics that actually matter—pipeline influence, sourced revenue, distribution leverage—and why logos and referrals are vanity metrics that hide the real story.
*   **Your Best Partners Aren't Who You Think**: How PE firms, VCs, agencies, ecosystem platforms, and integration partners often outperform traditional channels. Why one strategic portfolio relationship can exceed dozens of transactional deals.
*   **Partner Selection is Strategy**: Why choosing the wrong partners creates downstream chaos. How the right ones become force multipliers across your entire GTM.
*   **Don't Buy Software Before Fixing the Motion**: Why PRM tools accelerate momentum—but can't fix a broken strategy. What foundations need to exist first?
*   **How AI Reshapes Partnerships**: What automation will handle. What still requires the human layer? Why strategic fit and trust become even more critical as workflows get smarter.

This will be a practical, no-BS conversation. We'll talk about the early calls that matter, the partnerships that fail quietly, and what actually separates companies scaling through partners from those stuck managing a program.

Save your spot and join us live.
