Gen Z’s New Rules for Retail

Meet Gen Z, live.

Join a panel of Gen Z shoppers and Basis Global researchers to unpack how their generation is reshaping retail.

This interactive session builds on Basis Signals: Gen Z, our latest report on the $12.6 trillion generation redefining what people value, how they buy, and what they expect next.

Read the report →

If you lead insight, brand, or innovation, this is your front-row seat to see the data come to life in real conversation with the generation driving the change.

What you’ll learn

1. Value, redefined: Why Gen Z cut back on essentials but spend freely on products that express identity, and how to build loyalty through meaning, not mechanics.
2. The new path to purchase: Shared living, AI-led discovery, and partnership-driven decisions are changing how they find and buy. See where traditional funnels fall short.
3. Personalisation that earns trust: Learn when collaboration connects and when it crosses into fatigue, directly from Gen Z shoppers themselves.

Why attend

Leave with clear next steps to refine your 2026 retail strategy and segment for how Gen Z really lives, discovers, and buys.