Basis Global

We analysed 7.2 million real buyer conversations across LinkedIn, Slack communities, review sites, and industry forums. What we found: 83% of what B2B buyers say about brands contradicts how those brands describe themselves. And most of this perception forms before you even know you're being considered.

In this 45-minute live session, Basis B2B's Tom Percival and Conor Wilcock will walk through the findings and unpack what they mean for your positioning, your messaging, and your pipeline.

You'll learn:

*   The specific words and phrases that are quietly losing you deals
*   Where buyer perception actually forms, and why most brands can't see it
*   The seven decision drivers behind 90% of buyer language
*   The proof buyers ask for that most vendors don't provide
*   Sector-specific findings across finance, tech, professional services, and manufacturing
*   What to audit first on Monday morning to start closing the gap

All registrants receive the full report with sector-level data.
