Basis Global

We're putting that question to real Gen Z consumers — live.

We'll share some fresh data from Basis Signals on how Gen Z actually discovers, chooses, and sticks with brands. Then a live panel of Gen Z consumers will talk through what that looks like in practice: what earns their loyalty, what makes them move on, and what they use out of habit but wouldn't actually miss.

They won't all agree. You'll hear how they really discover and decide on brands, the gap between buying something and actually caring about it, and where the assumptions marketers make start to break down.

You'll hear their real answers and be sitting there wondering: what would they say about us?

**Bring your questions. The panel will answer them live.**

Add a question when you register, or ask one on the day. Can't make it? We'll send the recording after.
