What's really happening to media buying on the open internet?

AI has flooded the open internet with content and since late 2022, more than half of what's published online is AI-generated. For media buyers, that means more noise, more low-quality ad environments, and an ever-shrinking window to capture real attention. But the problem isn't AI itself. It's that we're still buying media the same way we always have. 

In this session, Thomas and Stevie will have a candid conversation about what's actually happening in the industry and what buyers can do right now to get more from the open internet. 

You'll learn:

• Why AI is making it harder to buy quality inventory on the open internet 
• How AI-generated content is reshaping inventory quality on the open internet, and what that means for brand safety and ad performance 
• What better media buying actually looks like in practice