Adnami is a leading AdTech company specialising in attention-first advertising solutions for brands, agencies, and publishers. Its platform combines high impact formats, attention measurement, and AI-powered optimisation to help advertisers plan, measure and deliver more effective campaigns across the open internet. By combining technology, data and automation, Adnami simplifies both programmatic and direct activation while maximising impact. The company’s attention and AI-led approach helps marketers turn attention insights into real brand outcomes.

Founded in Copenhagen, Adnami has offices across Europe, including London, Hamburg, Stockholm, Helsinki, and Paris.

Adnami

AI has flooded the open internet with content and since late 2022, more than half of what's published online is AI-generated. For media buyers, that means more noise, more low-quality ad environments, and an ever-shrinking window to capture real attention. But the problem isn't AI itself. It's that we're still buying media the same way we always have. 

In this session, Thomas and Stevie will have a candid conversation about what's actually happening in the industry and what buyers can do right now to get more from the open internet. 

You'll learn:

*   Why AI is making it harder to buy quality inventory on the open internet 
*   How AI-generated content is reshaping inventory quality on the open internet, and what that means for brand safety and ad performance 
*   What better media buying actually looks like in practice 
