CampusESP

**If your current strategy is sending the same message to your whole enrollment funnel, you’re already behind.**

A family deciding whether to apply needs something very different from one weighing a deposit. This session will show how enrollment teams can use CRM data and funnel-stage segmentation to make family outreach more timely, relevant, and actionable.

You’ll also hear from **Halie Moore, Enrollment Communications Manager at Tarleton State University**, on how her team tailors communication across the enrollment journey — an approach that helped increase families reached by **63%** and drove a **76% enrollment rate among its highest-engagement families**.
