Tailor family communications by funnel stage for stronger yield

If your current strategy is sending the same message to your whole enrollment funnel, you’re already behind.

A family deciding whether to apply needs something very different from one weighing a deposit. This session will show how enrollment teams can use CRM data and funnel-stage segmentation to make family outreach more timely, relevant, and actionable.

You’ll also hear from Halie Moore, Enrollment Communications Manager at Tarleton State University, on how her team tailors communication across the enrollment journey — an approach that helped increase families reached by 63% and drove a 76% enrollment rate among its highest-engagement families.