Prismic is the agentic web platform where your team and AI agents publish quality, on-brand pages as fast as you brief them, from single campaigns to complex sites.

Prismic

On one hand, every CMS and website tool is now shipping MCPs and CLIs, and teams are already doing real work through AI assistants and coding agents. On the other, teams are leaving their CMS entirely to build and run their websites with coding agents, managed on GitHub through Claude or ChatGPT.

Whether you still need a CMS at all is being argued in public right now, mostly in the abstract.

So whether you're weighing up ditching yours for a fully AI-native stack, or looking at how to deepen AI's role in the setup you already run, this session shows how to approach it, based on two teams living it daily.

**In this practical webinar, you'll learn;**

*   What AI genuinely manages well on a website today
*   Common marketing workflows to run through Claude or ChatGPT, from drafting and updating pages to bulk edits across a whole site
*   Common developer workflows, from building components to shipping changes an agent can repeat safely
*   Which MCPs and integrations connect AI to your website, and what each one unlocks
*   Where your content should live: in the repo, in a git-based editor, or in a CMS, and how to tell which fits your team
*   How to set up brand rules and component constraints an agent will follow instead of improvising around
*   How to add a preview and review step so a human sees the change before it reaches production
*   How to protect SEO and GEO when AI is generating and editing pages at scale
*   How to set things up so the rest of your team can make changes without the person who originally built the site
*   How AI-run websites come apart, and what teams do to prevent it
*   A way to decide whether your site should be run this way at all
