How to Manage Your Entire Website From Claude or ChatGPT - Without It Falling Apart
24
2:00 PM - 3:00 PM
On one hand, every CMS and website tool is now shipping MCPs and CLIs, and teams are already doing real work through AI assistants and coding agents. On the other, teams are leaving their CMS entirely to build and run their websites with coding agents, managed on GitHub through Claude or ChatGPT.
Whether you still need a CMS at all is being argued in public right now, mostly in the abstract.
So whether you're weighing up ditching yours for a fully AI-native stack, or looking at how to deepen AI's role in the setup you already run, this session shows how to approach it, based on two teams living it daily.
In this practical webinar, you'll learn;
- What AI genuinely manages well on a website today
- Common marketing workflows to run through Claude or ChatGPT, from drafting and updating pages to bulk edits across a whole site
- Common developer workflows, from building components to shipping changes an agent can repeat safely
- Which MCPs and integrations connect AI to your website, and what each one unlocks
- Where your content should live: in the repo, in a git-based editor, or in a CMS, and how to tell which fits your team
- How to set up brand rules and component constraints an agent will follow instead of improvising around
- How to add a preview and review step so a human sees the change before it reaches production
- How to protect SEO and GEO when AI is generating and editing pages at scale
- How to set things up so the rest of your team can make changes without the person who originally built the site
- How AI-run websites come apart, and what teams do to prevent it
- A way to decide whether your site should be run this way at all
Speakers
Tosin Adelowo
Senior Growth Marketer @ Prismic
Tosin is a Senior Growth Marketer at Prismic, working across both product-led and sales-led growth. He leads Prismic's SEO and AI search efforts, and has been working with the team to roll out personalization across the website. Most of what he'll walk through, he runs himself every week.
Marc Firth
CEO & Co-founder @ Firney
Marc Firth is CEO and co-founder of Firney, where he helps executive marketing leaders move beyond AI experiments to systems that drive commercial success. His work rests on one belief: in the age of AI, marketing performance is an engineering problem. Fifteen years across engineering and marketing technology, now spent building Frictionless Commerce Engines that lower customer acquisition cost and make marketing measurable. His team works daily in Prismic’s MCP and APIs.
Replays
See all
24
2:00 PM - 3:00 PM