Pinch Payments is Australia's most trusted payments platform for small businesses. Set your customers up on automatic payments and say goodbye to chasing overdue invoices. 

At Pinch we aim to eliminate late payments as a burden for all Aussie service businesses. Payments technology by real people.

Pinch Payments

> ***Designing a simple, easy growth model for your business that will grow like a garden.***

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Grow Easier reframes growth as a function of alignment, not force. From the moment a product is named, described, and shown, growth is already in motion. The question is whether it flows or stalls.

This talk breaks growth into three forces: alignment creates ignition, ease enables movement, and systems sustain momentum. We explore how friction shows up across brand, signup, purchasing, and partnerships, and how removing the right resistance compounds trust and behaviour over time.

The result isn’t short-term spikes, but growth that holds. Not by adding more, but by shaping what already wants to happen.

**What to expect:**

1.  A different perspective on what actually drives sustainable growth;
2.  Practical examples of friction across brand, onboarding, payments, and partnerships;
3.  Insights into how alignment creates momentum across the customer journey;
4.  A framework for building systems that support long-term growth;
5.  Real-world thinking focused on trust, behaviour, and reducing resistance rather than forcing scale.

***

**About Pinch Payments**

Pinch is an Australian-built payments platform helping B2B business automate invoiced payments, reduce admin, and get cash in the bank faster. From direct debit and card payments to embedded payment infrastructure for software platforms, Pinch works with some of Australian's most innovative companies.

**About the Australian Technologies Competition**

Now in its 16th years, the ATC is Australia's leading growth and awards program for tech scaleups. With no entry fees cash and investment prices, and access to world-class mentors and industry leaders, the ARTC exists to recognise and accelerate homegrown innovation with global potential.
