Grow Easier
Pinch Payments
01:22:25
Designing a simple, easy growth model for your business that will grow like a garden.
Grow Easier reframes growth as a function of alignment, not force. From the moment a product is named, described, and shown, growth is already in motion. The question is whether it flows or stalls.
This talk breaks growth into three forces: alignment creates ignition, ease enables movement, and systems sustain momentum. We explore how friction shows up across brand, signup, purchasing, and partnerships, and how removing the right resistance compounds trust and behaviour over time.
The result isn’t short-term spikes, but growth that holds. Not by adding more, but by shaping what already wants to happen.
What to expect:
- A different perspective on what actually drives sustainable growth;
- Practical examples of friction across brand, onboarding, payments, and partnerships;
- Insights into how alignment creates momentum across the customer journey;
- A framework for building systems that support long-term growth;
- Real-world thinking focused on trust, behaviour, and reducing resistance rather than forcing scale.
About Pinch Payments
Pinch is an Australian-built payments platform helping B2B business automate invoiced payments, reduce admin, and get cash in the bank faster. From direct debit and card payments to embedded payment infrastructure for software platforms, Pinch works with some of Australian's most innovative companies.
About the Australian Technologies Competition
Now in its 16th years, the ATC is Australia's leading growth and awards program for tech scaleups. With no entry fees cash and investment prices, and access to world-class mentors and industry leaders, the ARTC exists to recognise and accelerate homegrown innovation with global potential.
Speaker
Joe McCord
Head of Growth @ Pinch Payments
Joe McCord is Head of Growth at Pinch Payments, a Fiserv-backed payments company powering Australian SMBs and vertical SaaS platforms. He sits at the intersection of fintech, product, and go-to-market, building growth engines that connect payments, automation, and commercial strategy.
Joe specialises in helping founders think clearly about monetisation, distribution, and operational scale. His bias is toward first-principles thinking, clean systems, and narrative control. He’s spent the last few years working across SMB merchants, ISVs, and enterprise partners, translating complex payments infrastructure into simple commercial leverage.
Outside of work, Joe is obsessed with mental models, long-term strategy, and the mechanics of belief. He mentors from the perspective that clarity compounds, incentives drive behaviour, and most problems are structural, not personal.
Grow Easier
01:22:25