Orange Marketing

Most B2B marketers don’t realize they have an email deliverability problem until performance starts to slip. Declining open rates, inconsistent inbox placement, and stalled pipeline are often signs of a sender reputation issue that’s been building over time.

In this live Q\&A, Orange Marketing CEO Rebecca Gonzalez sits down with Luke Glasner, Director of Email Deliverability at ZeroBounce, for a practitioner-level discussion on what’s actually blocking email programs, and how to fix it.

They’ll focus on three critical questions:

*   **How do you know you have a problem?** - One of the TOP questions ZeroBounce hears from B2Bs.
*   **How do you fix it?** - Why sender warmup isn't just for ESP migrations, but is actually your primary lever for repairing a damaged reputation.
*   **How do you keep it from happening again?** - Finding the sending frequency sweet spot, including why monthly sending is a recipe for failure, and how over-sending actively destroys ROI.

**This session is designed for B2B marketers** who want a clear, actionable understanding of what’s impacting their inbox placement and exactly what to do about it.
