Inbox Denied: What's Really Blocking Your B2B Email and How to Fix It - Live Q&A With ZeroBounce
27
5:00 PM - 6:00 PM
Most B2B marketers don’t realize they have an email deliverability problem until performance starts to slip. Declining open rates, inconsistent inbox placement, and stalled pipeline are often signs of a sender reputation issue that’s been building over time.
In this live Q&A, Orange Marketing CEO Rebecca Gonzalez sits down with Luke Glasner, Director of Email Deliverability at ZeroBounce, for a practitioner-level discussion on what’s actually blocking email programs, and how to fix it.
They’ll focus on three critical questions:
- How do you know you have a problem? - One of the TOP questions ZeroBounce hears from B2Bs.
- How do you fix it? - Why sender warmup isn't just for ESP migrations, but is actually your primary lever for repairing a damaged reputation.
- How do you keep it from happening again? - Finding the sending frequency sweet spot, including why monthly sending is a recipe for failure, and how over-sending actively destroys ROI.
This session is designed for B2B marketers who want a clear, actionable understanding of what’s impacting their inbox placement and exactly what to do about it.
Speakers
Luke Glasner
Director of Email Deliverability, ZeroBounce
Luke Glasner is the Director of Email Deliverability at ZeroBounce. Luke helps clients overcome challenges reaching the inbox and ensures they improve their email performance. He has 20 years of experience in email marketing with a strong focus on deliverability and metrics.
Rebecca Gonzalez
Founder & CEO, Orange Marketing
Rebecca Gonzalez is CEO of Orange Marketing, a HubSpot Diamond Partner with 157+ five-star reviews. She's spent eight years building a lean agency that stays ahead by testing, measuring, and pivoting daily. When AI Overviews started changing traffic patterns, Rebecca's team was already researching AEO strategies and implementing them for B2B clients. She doesn't claim to be the expert on AEO. She's a practitioner sharing what's working right now.
27
5:00 PM - 6:00 PM