Exposure Ninja is a revenue-driving search marketing agency, delivering high-impact SEO, PPC, and Content Marketing to global businesses in complex industries, including the Finance, Legal, and Healthcare sectors.

Exposure Ninja

For most advertisers, Google Ads gets the vast majority of the attention and budget. 

But as competition increases, simply putting more budget into Google isn't always the answer. There are audiences, targeting options, and opportunities sitting outside of Google Ads that many businesses aren't taking advantage of.

With AI changing how people search, research, and buy, there are opportunities for advertisers to consider. 

In this free live session, **Exposure Ninja’s CEO Charlie Marchant** hosts **Navah Hopkins from Microsoft Advertising** and **Rebecca Pilkington, Head of PPC at Exposure Ninja**, to show what advertisers are missing from Microsoft Advertising, what makes the platform genuinely different, and how Microsoft is preparing advertisers for an increasingly AI-powered customer journey.

**What We'll Cover**

*   **What Google advertisers are missing**, including the Microsoft Advertising features, audiences, and targeting opportunities.
*   **Microsoft Advertising in the AI era.** How AI is changing campaigns, search, shopping, and brand visibility across Microsoft's ecosystem.
*   **What works in practice.** What Exposure Ninja is seeing across client campaigns, including a real Microsoft Ads case study.

**What You'll Leave With**

*   A clear understanding of where Microsoft Advertising can add value.
*   Practical opportunities to reach new audiences and generate leads.
*   A better understanding of how Microsoft is adapting advertising for the AI era.
*   Clear next steps for testing Microsoft Advertising within your own paid search strategy.

**Who Should Attend**

This session is designed for Marketing Directors, CMOs, Heads of Digital, and paid media decision-makers at B2B and B2C businesses already investing in Google Ads.

If you're looking for ways to get more from your paid search budget, reach audiences beyond Google or understand where Microsoft Advertising fits as search becomes increasingly AI-powered, this session will give you a practical place to start.

**Important Notice ⚠️**

This webinar is not open to marketing consultants or agencies. Exposure Ninja reserves the right to cancel registrations if necessary.
