Microsoft Advertising in the AI Era: What Google Advertisers Are Missing
9
1:00 PM - 1:45 PM
For most advertisers, Google Ads gets the vast majority of the attention and budget.
But as competition increases, simply putting more budget into Google isn't always the answer. There are audiences, targeting options, and opportunities sitting outside of Google Ads that many businesses aren't taking advantage of.
With AI changing how people search, research, and buy, there are opportunities for advertisers to consider.
In this free live session, Exposure Ninja’s CEO Charlie Marchant hosts Navah Hopkins from Microsoft Advertising and Rebecca Pilkington, Head of PPC at Exposure Ninja, to show what advertisers are missing from Microsoft Advertising, what makes the platform genuinely different, and how Microsoft is preparing advertisers for an increasingly AI-powered customer journey.
What We'll Cover
- What Google advertisers are missing, including the Microsoft Advertising features, audiences, and targeting opportunities.
- Microsoft Advertising in the AI era. How AI is changing campaigns, search, shopping, and brand visibility across Microsoft's ecosystem.
- What works in practice. What Exposure Ninja is seeing across client campaigns, including a real Microsoft Ads case study.
What You'll Leave With
- A clear understanding of where Microsoft Advertising can add value.
- Practical opportunities to reach new audiences and generate leads.
- A better understanding of how Microsoft is adapting advertising for the AI era.
- Clear next steps for testing Microsoft Advertising within your own paid search strategy.
Who Should Attend
This session is designed for Marketing Directors, CMOs, Heads of Digital, and paid media decision-makers at B2B and B2C businesses already investing in Google Ads.
If you're looking for ways to get more from your paid search budget, reach audiences beyond Google or understand where Microsoft Advertising fits as search becomes increasingly AI-powered, this session will give you a practical place to start.
Important Notice ⚠️
This webinar is not open to marketing consultants or agencies. Exposure Ninja reserves the right to cancel registrations if necessary.
Speakers
Charlie Marchant
CEO @ Exposure Ninja
Charlie Marchant is the CEO of Exposure Ninja, a leading search marketing agency specialising in SEO and AI Search. She leads the agency's ambitious growth strategy, focusing on innovative search solutions and expansion into new markets. With a proven track record of driving results and fostering a diverse leadership team, Charlie is a respected figure in the digital marketing industry.
Navah Hopkins
Product Liaison for Microsoft AI and Microsoft Advertising
Navah Hopkins has been part of the digital marketing industry since 2008, working in-house, running the paid arm of an integrated legal marketing agency, and spending the lion's share of her career in SaaS, building feedback loops for customers into product and managing relationships with ad platforms. She’s also a founding board member of the Paid Search Association, an international speaker, and a monthly contributor to Search Engine Land and Search Engine Journal.
Rebecca Pilkington
Head of PPC
Rebecca Pilkington leads PPC at Exposure Ninja, turning underperforming ad accounts into predictable, measurable growth. She leads a specialist team combining data, creative testing, automation and AI to improve paid media performance across industries, including finance, healthcare and eCommerce. Her work has contributed to award-winning campaigns, including Best UK PPC Campaign, and she is passionate about how AI is reshaping the future of paid media.
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1:00 PM - 1:45 PM